Posted in book reviews, books, cover design, editing, giveaway, marketing, publishing, self publishing, social media, writing, writing advice, writing tips

Indie Author Basics: Marketing

Whether an author hires out marketing duties or takes them on personally, it’s important to understand the basics.

Word of Mouth

Achieving good word of mouth requires having a professional, high quality product.

Word of mouth is still the best way to sell anything because the recommendation is coming from someone the person likes and trusts.

To get good word or mouth for your books, you need a professional, high quality product. Make sure your editing is clean and the book cover does not look homemade.

You should also actively encourage readers to share your book and talk about it publicly. This can be accomplished through street teams, contests that require sharing a post or writing a review, or putting a reminder the back matter of the book.

Social Media

Post on your social media platforms regularly to keep people engaged. Utilize a mix of informational, funny, promotional, or talking point types of posts.

Utilize social media ads to sell directly to interested readers who already like/follow you. You can also target lookalike audiences of similar authors and unique to reach new customers.

Free/Paid advertising

Free advertising options including posting to book-related Facebook groups (there are tons of these), newsletter swaps, blogging, creating Pinterest boards for your books or characters, and adding books to book sites like My Book Cave and Goodreads.

Paid advertising options include social media ads (pretty much all platforms are willing to take your money in the form of ads hosting), Amazon ads, book-related paid newsletters like FreeBooksy or BookBub, print ads in literary magazines or your local newspaper or circular, sponsorships, and paid online takeovers and parties.

DON’T pay for reviews, ever! It’s against retailers’ terms of service and you can be penalized. Paying a fee to have your book listed in a review catalogue is okay because you are not paying for individual reviews, just the listing.

Networking/Collaborating

Collaborate with other authors to expand your reach.
Photo by fauxels on Pexels.com

Get involved with group promos and events with other authors. You can usually find out about these by joining online authors groups like Alessandra Torre Inkers. These types of collaborations expands your reach and allows you to share fans with and of other authors.

Copywriting

Learn to write engaging ad copy and book cover copy in order to catch the interest of readers. Blurb writing is challenging, and can be hired out if you don’t feel comfortable writing in short form.

Test different ads through A/B testing and determine what type of wording and what styles work best with your audience. Update your ads often because tastes change frequently. Study blurbs for books in your genre to learn more about the style and conventions readers will look for.

Use professional graphics (Pixabay, Canva, Deposit Photos) in all promotional material. DO NOT pull images from a Google search, because the may be copyrighted and you could end up with legal action and fines. There are plenty of free options out there, like Pixabay, if you’re on a tight budget. The same rules apply to music if you post videos.

Planning

Plan according to the amount of time you can realistically put toward marketing.

Determine how much time you REALISTICALLY have each week to put toward marketing, and build your marketing plan around that. Set daily, weekly, monthly tasks AND stick to them. Good things to include are social media posts, submitting books to newsletters, reviewing and updating ads, and engaging with readers.

Plan major campaigns (new releases, holidays, etc.) at least a month in advance, more if possible. Holidays need advanced planning more than almost anything else because newsletter slots will fill up quickly and ad costs may be higher than usual. Bloggers are also much busier and so are readers.

Ideas for major campaigns include hosting virtual parties, running giveaways, participating in takeovers or having other authors takeover your pages (especially popular on Instagram lately), running sales on your books, or hosting a live or online event to celebrate new releases or writing milestones.

Host an online or in-person event to celebrate new releases or writing milestones.
Posted in books, contemporary romance, ebooks, free book, giveaway, new adult, paranormal, romance, the arcane wielders series, the handbook series, what had to be done, ya fiction, young adult

Off to enjoy the holidays!

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I hope everyone is enjoying the holiday season and getting a little time off to spend with friends and family! I’m off most of the week to spend time with my hubby and kids, so no other blogs this week, but thank you to all my readers for your support!

If reading is in your holiday plans, I have a gift for all my readers! Grab a FREE copy of one of the books below on Smashwords using the promo code paired with each one.

What Had to be Done: ZN49G

WHTBD front

The Oblivious Girl’s Handbook: BX93D

Oblivious Girls Handbook

Life & Being: NA84Z

Life and Being

Posted in books, eliza carlisle mystery, giveaway, mystery

Catch your breath #giveaway!

To celebrate the next installment of Eliza Carlisle’s adventures, the first book in the series, TROUBLE MAGNET has joined up with a handful of other awesome mysteries to give readers some #freebooks and a chance to win a super cute dragon book bag!

Catch Your Breath share 1-bag

Readers get to choose which books they want to download and which authors they’d like to follow, AND enter to win the book bag.

If you haven’t read Eliza’s first foray into craziness and murder, you can grab a copy of TROUBLE MAGNET free through this promotion. If you’re all too familiar with Eliza’s knack for getting into dangerous but funny situations, grab a few mysteries from these lovely authors:

https://mybookcave.com/g/7040684d/

Woman pointing a gun at the target on dark background, selective

Posted in eliza carlisle mystery, giveaway

#Giveaway Time! #ezlizacarlislemystery

I’m trying out the new giveaway feature with Amazon that now allows ebooks to be offered up as prizes, so here goes!

Pop over to Amazon and enter to win an ebook copy of TROUBLE MAGNET the first book in the Eliza Carlisle Mystery series.

Eliza Win

Eliza Carlisle has the unwanted talent of attracting trouble, in all its forms. That couldn’t be truer than when she moves into the most bizarre apartment building on the planet. Weekly required dinners with the landlord and assigned chores are bad enough, but the rules don’t end there. Top most on the list of requirements is NO physical violence against the others residents.

There have been issues.

In the past.

The young manager, Sonya, claims that hasn’t been a problem recently, but Eliza comes home from her first day of culinary school to find a dead resident, her next door neighbor looking good for the crime, and a cop that seems more interested in harassing her than solving the case.

All Eliza wanted was to escape her past and start over, completely anonymous in a big city. That’s not going to be so easy when the killer thinks she’s made off with a valuable piece of evidence everyone is trying to get their hands on. The ultimatum that she turn it over to save her own life creates a small problem. Eliza has no idea what the killer wants, or where the mysterious object might be.

If she can’t uncover a decades old mystery in time, surviving culinary school will be the least of her problems.

Eliza Cat Baxter.jpg

 

Posted in date shark, giveaway

Giveaway Time: Darn it, it’s already over!

This post was originally meant to announce a giveaway. A giveaway that went live two days ago on Amazon. Ten minutes after I saved this post, I got an email saying my giveaway had already ended because two many people had entered.

This is what the announcement looked like that I posted on my social media Tuesday night.

See this #AmazonGiveaway for a chance to win: Shark Out Of Water (The Date Shark Series) (Volume 2). https://giveaway.amazon.com/p/6166bc75aa616cdc NO PURCHASE NECESSARY. Ends the earlier of Aug 16, 2015 11:59 PM PDT, or when all prizes are claimed. See Official Rules http://amzn.to/GArules.

Enter to win a copy of
Enter to win a copy of “Shark Out Of Water” to catch up on the series before book 3 releases Oct 6th!!

I guess I set my limit too low, but honestly, I wasn’t sure how this new feature on Amazon would go and I didn’t want to have it live for a week only to find out I had gotten ZERO entries. Self-doubt strikes again!!

It’s was nice to see the entries fill up so quickly. Next time I’ll have to up the limit and offer a few more books for you all. I have no idea who won the giveaway because Amazon keeps that confidential (rightly so!), but CONGRATS to the winner of the paperback copy of SHARK OUT OF WATER.

Book 3 THE ONLY SHARK IN THE SEA will be up for Pre-Release Sept19th and will go live Oct 6th!

Until then…

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Don’t forget, book 1 “Date Shark” is FREE on

Amazon iBooks

 You can get your own copy of “Shark Out Of Water” on:

Amazon Barnes & Noble

Posted in giveaway

Magic Morsels Blog Hop #ChickLitLove

MagicMorselsArtwork

Have you ever wished your were a princess? Or could just borrow their life for a day? Well…it’s not as easy as that. Charlotte and Leila from the DATE SHARK series are here to tell you why.

 

Portrait of beautiful and fashion model womanFirst, let’s meet Leila Sparrow, who just wanted to revamp her dating life, be treated like a princess, and stop being the perpetual last minute “plus one” because she was too nice to say no.

Even though Leila enjoys her work as a marketing manager for a popular clothing boutique, her boss’s absolute trust in her has turned into her being the only person allowed to handle a million different tasks each day. Leila and Ana are good friends, but at the end of the day, Leila feels a little like Cinderella trying to keep up with a houseful of demanding lunatics.

Even when Leila starts stepping out of her comfort zone and taking risks that she hopes will make her life better–like dating the adventuring loving Luke and befriending her dating coach Eli–things don’t go exactly as she hoped.

Cinderella Torn Dress

Luke may be incapable of sitting still for more than five minutes, but he’s fun and safe, in a strange way. Eli, on the other hand, is risky. Not only because he’s hiding something from Leila, but because figuring him out is harder than trying to get mice to make you a designer gown in real life. There’s a happily ever after waiting for Leila, but which path will get her there?

Cinderella Princess

 

And let’s not forget Charlotte, who’s been through some really tough stuff, but this time she doesn’t know if she can survive without help.silver elegant

Charlotte wasn’t raised by a wicked step-mother like Snow White was, but she’s experienced loss and hardship and abandonment, the kind that has the potential to truly make you crumble. She pulled through, and kept fighting, but things are quickly spinning out of control. The threat of death doesn’t come from a poison apple, but she’s facing losing her life all the same.

Snow White Apple

Snow White finds a band of dwarves to protect her and make friends with. Charlotte isn’t exactly looking for a hero, and to be perfectly honest, Guy Saint Laurent doesn’t really seem like the hero type, but a momentary wish to step out of her life, dress up like a princess, and just enjoy a night out with a friend leaves her with a choice. She terrified that Guy will leave when things really get rough, that accepting help will make her weaker, but if he stays…he could be everything Charlotte has ever wanted.

Snow White Prince

If you want to find out more about these two modern princesses in the making, check out the first two books in the Date Shark series here:

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“When it comes to choosing between obsession and passion, some lines should be crossed.”

Amazon : B&N : iBooks

 

 

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“The one woman capable of capturing his attention, may be the only one who can truly break him…”

Amazon: B&N : iBooks

 

 

And don’t forget, there are prizes!!

 Magic Morsels
 The Prize
The Grand Prize for this hop is the Congratulations Magic Morsels 48 Gift Box from Fairytale Brownieshttp://www.brownies.com/, which includes a bite-size assortment (Caramel, Chocolate Chip, Original, Raspberry Swirl, Walnut, Cream Cheese) of 48 delicious gourmet brownies.

Open to US residents ONLY

A winner will be selected at random and announced on Monday, February 16th, and you can enter at each stop on the hop, which means you can enter up to 21 times!

***HOW DO YOU ENTER???***

In order to enter, you must leave a comment, answering THIS QUESTION:

What aspect of princess life would you really NOT want to have to deal with?

***IMPORTANT: DON’T FORGET***

Leave your e-mail address along with their comment or we won’t be able to get a hold of you if you win! If you don’t give an email address, your entry won’t count.

Where else can you enter? Just follow the links!

#ChickLitLove #Valentines #giveaway #bloghop #princess #fairytale #sweets #win #chocolate
Posted in giveaway

Giveaway time!!!

The lovely Mia Hoddell is hosting the 12 Days of Christmas Event, and it’s going to be a ton of fun! 

I’ll be up giving you a peek at the boys from the Aerling series on Dec 6th. but you get to start in on the fun now with some awesome giveaways! 

There are two giveaways going on, one for USA residents (shipping is expensive) and one for INTERNATIONAL readers. Make sure you enter the right one!

And here they are!

US Giveaway

a Rafflecopter giveaway

INT Giveaway

a Rafflecopter giveaway

Feel free to share with your friends and don’t forget to stop by the 12 Days of Christmas Event on Mia Hoddell’s blog!

Posted in delsheree gladden, giveaway

Summer Reads Scavenger Hunt

It’s Time to play! Who’s read for the Summer Reads Scavenger Hunt!

The Summer Reads Scavenger Hunt will run from TODAY until midnight on SUNDAY (19th July). To enter to win FORTY signed paperbacks by a wide range of authors PLUS $30 worth of Amazon Gift Cards, simply hop around ALL participating stops, collect all of the highlighted numbers, add them together, and then go enter the requested details along with your calculated answer in the ENTRY FORM. You can find more information on how the stop works HERE. All stops will direct you to the next place to hop across to. And don’t worry if you get lost, because the entire list of participating authors can be found HERE.

Top 5 Summer Reads (according to me)

Sign of the Throne by Melissa Eskue Ousley. 
Winner of a 2014 Eric Hoffer Award
Abby is haunted by dreams of an ivory castle, blood-thirsty monsters, and a striking stranger. Working as the babysitter for a family of mythology lovers in wealthy Newcastle Beach, she struggles to define herself among the elite class while trying to make sense of her strange visions. Upon meeting David, the doppelgänger of the mysterious young man in her dreams, Abby’s life changes forever.
The Ghost Files by Apryl Baker
Cherry blossom lipstick: check
Smokey eyes: check
Skinny jeans: check
Dead kid in the mirror: check
For sixteen year old Mattie Hathaway, this is her normal everyday routine. She’s been able to see ghosts since her mother tried to murder her when she was five years old. No way does she want anyone to know she can talk to spooks. Being a foster kid is hard enough without being labeled a freak too.
Normally, she just ignores the ghosts and they go away. That is until she see’s the ghost of her foster sister… 
Arcadia’s Curse by Jesi Lea Ryan
Most people who experience death don’t live to tell about it. 
When sixteen year old Arcadia “Cady” Day wakes in a hospital after experiencing what can only be called a psychic episode, she finds her family in tatters. With her twin sister gone, her dad moved out, her mom’s spiraling depression and her sister’s boyfriend, Cane, barely able to look at her, the only bright spot in her life is Bryan Sullivan, the new guy in school. When Bryan’s around, Cady can almost pretend she’s a regular girl, living a regular life; when he’s not, she’s wracked with wild, inexplicable mood swings. As her home life crumbles and her emotional control slips away, Cady begins to suspect that her first psychic episode was just the beginning…
Eolyn by Karin Rita Gastriech
Lands Ravaged. Dreams destroyed. Demons set loose upon the earth.
War strikes at the heart of women’s magic in Moisehén. Eolyn’s fledgling community of magas is destroyed; its members killed, captured or scattered. 
Devastated yet undaunted, Eolyn seeks to escape the occupied province and deliver to King Akmael a weapon that might secure their victory. But even a High Maga cannot survive this enemy alone. Aided by the enigmatic Mage Corey, Eolyn battles the darkest forces of the Underworld, only to discover she is a mere path to the magic that most ignites their hunger.
What can stop this tide of terror and vengeance? The answer lies in Eolyn’s forgotten love, and in its power to engender seeds of renewed hope.
The Awakener by Amanda Strong
Seeing Micah for the first time in years, Eden wants nothing more than to run and hide. Tall and handsome, Micah is no longer the scrawny kid she remembers. Eden tries to slip by him unnoticed but unfortunately, her body acts on its own accord. In a moment of sheer embarrassment, she throws her arms around his neck, unaware she’s just changed her childhood friend forever. 
With angels and demons fighting around them in a battle that began long ago in the ancient City of Enoch, both Eden and Micah must find their own personal courage in order to triumph. … For if they fail, they could lose everyone they love.

And… just because, here’s one more 🙂 

Curiosity Killed the Crow by Gail Wagner
When Avalon Gregory left for a summer archaeology program, she got more history than she bargained for.  After an unfortunate accident she is thrust into an ancient battle.  Surrounded by enemies, human and non, she must finish what was started almost a millennium ago or die trying.

Giveaway #2

Courtesy of the lovely Autumn Kalquist!

Autmun is offering up an eBook copy of her novel, LEGACY CODE!

Enter to win on the Rafflecopter Widget below!

a Rafflecopter giveaway

What’s My Number? 

All the scavenger hunt stops are assigned a number, and you need all the numbers to enter the giveaway. Don’t forget to add this one! 

12


Where do you go next? 

Next stop is the blog of…

Aimee Laine

Or, if you have all of your numbers and are ready to enter, then hop across to the Summer Reads Scavenger Hunt Entry Form.
Posted in delsheree gladden, giveaway, someone wicked this way comes, wicked hunger

Wicked Hunger Giveaway!!!

You’ve still got time to stop by and enter for a chance to win a copy of Wicked Hunger!!

Kirkus Reviews said it is, “ideal for paranormal-romance readers seeking a new spin on the familiar.”
Hurry and go enter!!

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Goodreads Book Giveaway

Wicked Hunger by DelSheree Gladden

Wicked Hunger

by DelSheree Gladden

Giveaway ends March 18, 2014.
See the giveaway details at Goodreads.

Enter to win