Posted in marketing, social media

Getting Started with Twitter Marketing: Part 2

Engaging on Twitter and Growing Your Following

Tweet BirdAs with other social media platforms, engaging with followers is key to growing your following and producing effective marketing campaigns. Hashtags and trending topics are a great starting point to engage with followers and potential followers, but you can’t stop there.

Twitter Chats

Twitter chats are organized via a specific hashtag. They are typically planned for a specific time, with a specific topic, and can be followed and joined by using the chat hashtag in a tweet. This is a great way to connect with followers and new users because it opens a dialogue and shows who and what your brand is about.

Ongoing Engagement

  • Follow conversations important to your brand or industry and join in regularly
  • Track “mentions” and comment or thank the person who engaged or shared your brand/name
  • Reply to retweets with a thank you or to continue the discussion
  • Follow industry authorities to learn from their examples and keep up on industry news
  • Comment often on tweets relevant to your brand or industry
  • Answer questions via mentions or tags in a timely manner – many users engage on Twitter to have questions answers or for customer service inquiries
  • Avoid Auto DMs as most Twitter users don’t like receiving them and often ignore them. Instead take the time to reach out to new followers with a quick thanks or welcome.

When to Engage

bb5f5-clock2balarm2bclockTwitter appears to be a nonstop, all-day conversation, but there are peak times to engage and tweet. Time plays an important role, and different times are better for different types of results. Results may be slightly different depending on your target audience, location, and industry, but in general many Twitter users tend to engage in the evening and late night/early morning.

  • Friday is the best day to post (9-10 a.m. specifically)
  • Everyday 10 a.m. to 12 p.m. is a good time to post
  • Sunday morning has the least engagement
  • Most clicks are seen in the 2-4 a.m. time frame (except Mondays)
  • After 5 p.m. are when the most retweets happen

Engagement is one of the most important factors in building a community and dedicated followers. Take the time to make followers feel like they are a part of the community.

Posted in marketing, social media

Getting Started with Twitter Marketing: Part 1

Curating Strong Content

Specific Content

DeathtoStock_CreativeSpace3 11.45.06 AMBefore promoting a tweet on Twitter, it’s important to have strong content that will be effective to promote. Every social media platform is different and specific types of content work well on each platform. For Twitter, great content should:

  • Be informative and useful
  • Comment on trending news
  • Be related to highly searched keywords
  • Retweet other user’s useful content
  • Lead or begin a discussion on trending topics

Pinned Tweets

DeathtoStock_Desk5On Twitter, you have the opportunity to highlight your content with a pinned tweet. It’s important to choose a pinned tweet that shows followers who your company is, what your brand is about, and what is going on in your company’s world. Pinned tweets are great for:

  • Upcoming events
  • Announcements
  • Summarizing your company’s brand or mission
  • A tweet with a strong call to action that will further your goals (i.e. email signup, purchases)

Images and Video

Film ReelEnhancing your content with images and video is very effective on Twitter. Tweets with images or video are, on average, retweeted 150% more often than tweets that are text or links. Another benefit or images and videos are that they take up more space in the feed and grab the viewers attention.

  • Ideal image/video size for Twitter is 1024×512 pixels

Hashtags and Trends

Hashtags are a great way to increase the visibility of your content on Twitter. Hashtags operate as search keywords for users trying to find specific topics. Twitter tracks trending hashtags. These are important to pay attention to and incorporate into your tweets when they are relevant. Using trending hashtags will help your content get noticed more.

Trends are important topics being discussed on Twitter. Trends are also tracked on an ongoing basis. When trending topics are relevant to your brand or mission, join the conversation and lead a discussion.

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