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Posted in books, contemporary romance, ebooks, mystery, new release, romance, torino dreams

Torino Dreams is Available Now! #newrelease #romance

Kate can fix the damage to Sam’s car after their accident, but can she protect herself from falling for him and putting all their lives in danger?

Torino Dreams

Torino Dreams Front Cover Final Kate hates hiding, but the risk of her past sneaking up on her is too great to risk getting involved in anyone else’s problems. At least, until getting involved is the only way to avoid a run-in with the police.

The snow was to blame for the car wreck, but desperation forces Kate to make Sam an offer she’s sure she’ll regret. If she can fix Sam’s car and send him on his way without the getting the cops involved, she can get back to her normal, safe life.

It should be easy enough. Kate knows cars better than almost anything else. She can repair the damage to the car, but can she protect herself from falling for Sam and putting everything she’s worked for in danger?

This is a standalone book, so no waiting for part 2!

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Posted in marketing, social media

Getting Started with Twitter Marketing: Part 3

Ads on Twitter

Ad Types

Amerikaanse dollar Americk dolar AmerikanskThere are several different types of paid ads you can utilize on Twitter. Each one serves a specific purpose and should be chosen with a particular goal in mind.

  • Follow Ads: used to gain more followers. These ads show up in the “Who to Follow” suggestions. These are typically the most expensive type of ad, averaging $3 per follower added.
  • Awareness Ads: used to build brand awareness and get your content in front of more users. You will pay for every 1000 impressions rather than new followers. These tend to be more effective than Engagement ads.
  • Engagement Ads: used to get more likes, tweets, and retweets. You will pay for each action taken by a user. These can be helpful for getting a particular tweet noticed.
  • Clicks/Conversion Ads: used to get clicks on links that lead to conversations (email signup, purchase, etc.). You will pay for clicks, not impressions with these ads. These ads are optimized for clicks and have a specific/set bid.

Ad Campaign Tips

  • Target interests and keywords for the most effective results
  • DON’T use photos, links, or hashtags in Follow campaigns
  • DO use photos and links in Engagement campaigns – helps increase clicks
  • Trust the suggested bid from Twitter – they have detailed analytics the suggestions are based off
  • Follow ads should NOT be sales pitchy, but should instead describe your brand and tell people why they should follow

Twitter Analytics

Creating a Marketing PlanTwitter has in-depth analytics that can help you determine whether or not your everyday tweets and ad campaigns are effective. Studying the analytics can help you perfect what type of content works best for your followers and what types of ads will be most effective for your brand.

Using Analytics Effectively

Use Twitter Analytics to determine what content is performing the best and meeting your brand’s needs

  • Retweets show that followers value the content enough to share it
  • Likes show that they appreciate the content
  • Clicks show they are actively interested in the content and want to learn more

You can also use analytics to learn more about your followers and what they are interested in by reviewing the “Audience” section. This will tell you more about your organic audience.

  • Use demographic info of your organic followers to fine tune what types of new followers to target
  • Use information on your audience’s current interests to plan your content – check back often and adjust to any changes
  • Check out the Top Ten Interests of your followers and incorporate keywords and hashtags into your tweets

Marketing on Twitter starts with strong content curation and understanding your audience and their interests. Once you have a firm grasp on that, moving to paid advertising can help you improve brand awareness, grow your following, and increase engagement with customers.

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Posted in marketing, social media

Getting Started with Twitter Marketing: Part 2

Engaging on Twitter and Growing Your Following

Tweet BirdAs with other social media platforms, engaging with followers is key to growing your following and producing effective marketing campaigns. Hashtags and trending topics are a great starting point to engage with followers and potential followers, but you can’t stop there.

Twitter Chats

Twitter chats are organized via a specific hashtag. They are typically planned for a specific time, with a specific topic, and can be followed and joined by using the chat hashtag in a tweet. This is a great way to connect with followers and new users because it opens a dialogue and shows who and what your brand is about.

Ongoing Engagement

  • Follow conversations important to your brand or industry and join in regularly
  • Track “mentions” and comment or thank the person who engaged or shared your brand/name
  • Reply to retweets with a thank you or to continue the discussion
  • Follow industry authorities to learn from their examples and keep up on industry news
  • Comment often on tweets relevant to your brand or industry
  • Answer questions via mentions or tags in a timely manner – many users engage on Twitter to have questions answers or for customer service inquiries
  • Avoid Auto DMs as most Twitter users don’t like receiving them and often ignore them. Instead take the time to reach out to new followers with a quick thanks or welcome.

When to Engage

bb5f5-clock2balarm2bclockTwitter appears to be a nonstop, all-day conversation, but there are peak times to engage and tweet. Time plays an important role, and different times are better for different types of results. Results may be slightly different depending on your target audience, location, and industry, but in general many Twitter users tend to engage in the evening and late night/early morning.

  • Friday is the best day to post (9-10 a.m. specifically)
  • Everyday 10 a.m. to 12 p.m. is a good time to post
  • Sunday morning has the least engagement
  • Most clicks are seen in the 2-4 a.m. time frame (except Mondays)
  • After 5 p.m. are when the most retweets happen

Engagement is one of the most important factors in building a community and dedicated followers. Take the time to make followers feel like they are a part of the community.

Posted in marketing, social media

Getting Started with Twitter Marketing: Part 1

Curating Strong Content

Specific Content

DeathtoStock_CreativeSpace3 11.45.06 AMBefore promoting a tweet on Twitter, it’s important to have strong content that will be effective to promote. Every social media platform is different and specific types of content work well on each platform. For Twitter, great content should:

  • Be informative and useful
  • Comment on trending news
  • Be related to highly searched keywords
  • Retweet other user’s useful content
  • Lead or begin a discussion on trending topics

Pinned Tweets

DeathtoStock_Desk5On Twitter, you have the opportunity to highlight your content with a pinned tweet. It’s important to choose a pinned tweet that shows followers who your company is, what your brand is about, and what is going on in your company’s world. Pinned tweets are great for:

  • Upcoming events
  • Announcements
  • Summarizing your company’s brand or mission
  • A tweet with a strong call to action that will further your goals (i.e. email signup, purchases)

Images and Video

Film ReelEnhancing your content with images and video is very effective on Twitter. Tweets with images or video are, on average, retweeted 150% more often than tweets that are text or links. Another benefit or images and videos are that they take up more space in the feed and grab the viewers attention.

  • Ideal image/video size for Twitter is 1024×512 pixels

Hashtags and Trends

Hashtags are a great way to increase the visibility of your content on Twitter. Hashtags operate as search keywords for users trying to find specific topics. Twitter tracks trending hashtags. These are important to pay attention to and incorporate into your tweets when they are relevant. Using trending hashtags will help your content get noticed more.

Trends are important topics being discussed on Twitter. Trends are also tracked on an ongoing basis. When trending topics are relevant to your brand or mission, join the conversation and lead a discussion.

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Posted in book covers, books, cover design, delsheree gladden, ebooks, eliza carlisle mystery, mystery

Eliza Carlisle is Back and Stirring Up Trouble

Exciting news for Eliza Carlisle fans!

The Catalyst is available again (post-Kindle World rewrite version) for purchase as an ebook on Kindle, B&N, and Smashwords. Apple Books and Kobo are coming soon as well! The Catalyst is also available in paperback for the first time!

Catalyst reboot available now

Looking after Eliza Carlisle is about as easy as bathing a cat!

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MORE exciting news is that book 4, Incendiary, is close to being finished and will be released in early 2019!

Here’s a sneak peek!

Incendiary (Coming Soon)

Eliza Carlisle Mystery, Book 4

Incendiary FRONT

How long can Eliza keeping looking over her shoulder before she finally sees her own death approaching?

New Year’s means resolutions, getting on track, making decisions.

For Eliza Carlisle, starting a new year means making tough choices, even if those decisions mean losing friends and possibly getting kicked out of culinary school. She’s all set to take her life in a new direction when her demented half-brother Simon’s reappearance changes everything.

Broken and more alone than she’s been since fleeing her childhood home, Eliza struggles to hang onto the fragile threads that are holding her life together. Only a comically disastrous young chef and the threats against her life pull Eliza out of her fog of self-loathing. Saving seven-year-old Clara means ignoring the threat Simon now poses and surrendering to burnt grilled cheese sandwiches and whipped cream-splattered kitchens…not to mention family secrets, death threats, and a whole host of spy gadgets. And who can forget about Baxter?

With so much mounted against her, Eliza has as much chance of surviving the criminal elite, her psychotic half-brother, and Baxter’s determined advances as she does escaping Chef Harper’s quest to kill her culinary dreams.

Posted in audiobook, books, classic literature, lessons learned, reading, writing

#LessonsLearned: Fahrenheit 451

Fahrenheit 451 In my continuing quest to read more of the classics, we  listened to Fahrenheit 451 on a summer road trip. My kids are 12 and 15, and they really got into the story. It turned out that my son had to read this in school this year, but for some reason I never had to read this in high school. Instead I was slogging through Great Expectations and The Iliad

We listened to this on Audible, and I have to say, Tim Robbins was the perfect narrator for this book. His quirky style and expressive voice fit very well with Guy Montag’s character and the whole feel of the story. Well done.

Now, on to the lessons learned, because part of the reason I embarked on this quest to read more classics was to understand what made them classics and what these writers did to have their stories stick in the minds of so many people for so long.

Lesson #1 – Side Characters Can Make All The Difference

Fahenheit movieLet me start by saying that after we listened to Fahrenheit 451 we watched the HBO movie version, and I actually enjoyed it quite a bit. No, it was not the original story. That’s okay. BUT…one of the changes we were all most disappointed by was that Guy’s wife Mildred was completely written out of the story.

Mildred was a bizarre character, but that’s why we loved her. The first time you meet Mildred, she’s overdosed on sleeping pills and Guy has to call some version of 911 to get her help. She’s okay by the next day, and when Guy mentions what had happened, she says that she wouldn’t have done something like that and forgets about it. She initially tries to understand Guy’s anguish over the books he’s stolen, but ultimately can’t handle the threat to her worldview and basically loses it and turns on Montag.

While Montag is the character rebelling against society, Mildred is a prefect example of what this society has done to the people within it. She wraps up multiple ideas and messages and concepts in one nutty package and tells the reader so much more than endless pages of explanation ever could. Bradbury “showed” you his cautionary world through an expertly developed side character.

Lesson #2 – You Don’t Have To Shove Your Message Down Readers’ Throats

Fahrenheit 451 has several important themes: the importance of free speech without censorship, the dangers of mindless conformity, how detrimental pleasure seeking and instant gratification can be, and the importance of not being willingly blind and ignorant. It’s a fascinating piece of social commentary, but readers are shown all these themes through characters’ thoughts and actions rather than Bradbury launching into long discussions about philosophy and social theory.

The fast cars that kill so many young people are casually mentioned in a conversation with Clarisse, highlighting how a fanaticism for entertaining and instant gratification has drastically reduce the value of human life. Mildred’s attempted suicide and the general feeling of malaise and depression of the characters shows how willing ignorance and conformity slowly destroys the spirit. Montag is affected by the woman who is burned with her books, but then we learn he’s been stealing and hiding books for a while, showing deep seated internal problems in an outwardly average and law-obeying citizen. Clarisse is an outcast simply because she likes to take walks and observe the world. She’s a threat to society because she makes others think about their own lives and choices.

It’s a classic example of “show don’t tell”, but I point it out because when writing with a clear purpose and message, “telling” often overpowers the “showing” and pushes readers away. Weaving your message into your characters, setting, and storyline will have more impact and stick in readers minds much longer than shouting at them to agree with you.

Fahrenheit 451 Lessons Learned

Posted in books, writing

In some ways I’m like a zombie

Or at least I have been for the past year.

cross in fog at the cemetarySome of my readers probably think I’ve died, or at least been serious maimed and unable to write. I’m not dead. My hands are a bit messed up, but for the most part, still functional.

Where have I been for the last year?

The short version is that I went back to work full-time. The money was great, the physical and psychological stress was not. I was too exhausted after work to focus on writing. Marketing…yeah right. Cleaning the house…bare minimum, and the kids helped a lot. Dinners…my hubby Ryan was a champ and did a ton! Having a few hours in the evening to spend with the Ryan and the kids was about all I could manage.

Zombies go through the motions, are motivated by basic needs, and aren’t capable of much in the way of creativity.

doomsday

Unless you’re R from “Warm Bodies.” But that’s another story…a really good one. You should go watch it if you haven’t.

I’ve recently left my full-time job behind and am now looking for a new opportunity. I’m not sure what will happen at this point, but while I’m in between life moments, I’m trying to catch up on everything that’s been neglected for the last year. Kids. Hubby. House. Friends. Writing. Marketing. Basically, everything.

I’m hopeful 2019 will be a great year. I’m working on freelancing, tutoring, writing more, maybe  starting graduate school, and possibly starting my own business. Scary, but exciting. I’m really blessed to have a husband who’s supportive and understanding. Making a big change is stressful and downright terrifying at times. He’s carrying a huge portion of the load while I reset and figure things out.

I’m hopeful to have more books out next year for my readers who’ve been hanging in there with me, but if I’m slow getting back into things, I hope you’ll all understand. At the very least, “The Catalyst” reboot (post Kindle Worlds) should be ready soon, and I’m almost done with the next Eliza Carlisle book. Those waiting for The Ghost Host #3, it’s next on the list, I promise. I truly appreciate everyone in my life (family and readers) who support me in so many ways.

Thanks for always being there!

Hands Holding Hearts