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Posted in books, creative writing, writing, writing thoughts

The in-between times are weird

desk-2906792It’s been a long time since I haven’t had a project that I was in the middle of and felt pressured to finish.

Don’t get me wrong, I have multiple half-finished books, podcast audio files to edit and upload, marketing stuff I keep meaning to do, and new ideas bouncing around in my head. I just don’t have to do any of them right this second.

For months it’s been one deadline after another, learning a new job, trying and often failing to keep up with things at home and learning to ask for help, and feeling like I’m constantly behind.

It feels good to have wrapped up all my freelance projects and pressing personal projects and feel like I’m getting a handle on my job. What feels weird is not having anyone bombarding me at the moment. I don’t know what to work on next. Part of me wants to just enjoy not having to do anything right this second, even though I know I have a long to-do list waiting for me.

I have ideas for a fifth and final Date Shark book, the next Escaping Fate book, “Oracle Lost,” is outlined and ready to be written, I have a concept for the next Ghost Host book, I have a few chapters written for “Child of Hope” (sequel to the still unpublished “Child of Destruction”), the next Arcane Wielders book is about a 1/4 written,  scenes for the next Eliza Carlisle book are bouncing around in my head, and I have a couple of brand new ideas I think readers will like. What I don’t have is a plan to get through all of that.

This strange in-between feeling is almost overwhelming. To get back into an open series, I need to reread the previous books. To start something new means putting off half-finished projects. To focus on marketing means I’m not writing. It has me at a standstill in some ways.

What next?

If any of my readers have a suggestion on what book they most want to see next, shout it out!

Posted in book covers, books, contemporary romance, cover design, date shark, date shark series, ebooks, editing, publishing, romance, writing

Re-releasing the Date Shark series

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Earlier this year, I got the rights back to my Date Shark series, and I knew it wasn’t going to be as simple as simply republishing them for several reasons.

The editing on the first book had been horrible, and I realized when I started re-editing that the edits I had sent back to the publisher five years ago had been ignored. I’d received multiple complaints about the editing from readers when it first published, but it was out of my hands at that point.

The editing did improve over time as the publisher I was working with upgraded their editing staff, but there were still enough errors remaining that I knew the entire series needed to be re-edited. That process took me almost five months because I didn’t have a lot of spare time after starting a new job at the newspaper and taking on a few too many freelance projects.

I also needed new cover art before I could republish the series. I was happy to redo the first book’s cover, but I had chosen the model art for books two through four, so at least I didn’t have to start completely from scratch. My main challenge was not being able to use the cool shark fin A in the original cover art and trying to find something comparable. My husband helped me choose a new font and rightly steered me away from trying to include any water-like effects and just go with the sketched shark logo instead.

My next challenge was when to re-release each book. I asked other authors and got advice on scheduling, but in the end, it took me so long to format each book that they ended up spacing themselves out well enough, for the most part. Books two and three released within days of each other because, honestly, I was sick of working on them and just wanted to be done.

Going back through these books was actually a fun experience overall. I hadn’t chatted with these characters in almost three years and had forgotten how much I loved them! Sabine and Michael’s story is still my favorite of the series, and rereading the books reminded me that poor Leo never got to have his own story.

I had planned to give Leo a voice as the final book in the series, but because of issues with the publisher and limited writing time back then, I stored the idea away for later. I do have some other projects that need attention, but I want to eventually come back to Leo’s story and finish off the series by giving him his own happy ending.

For now, the series is back up on all the major retailers and ready to meet new readers!

You can find all the links here.

Posted in writing, writing thoughts

My first six months in journalism

Typewriter illustrationThis past February I started a job as an editorial assistant at a local newspaper. I’ve been writing since I was a teen, and got started publishing fiction almost ten years ago, but journalism is a whole new world of writing for me. I’ve learned a lot so far, some writing-related and some just plain interesting.

The AP Stylebook is the end-all be-all for journalists, even though it says not to use the Oxford comma, which drives me batty on a daily basis.

On the rare occasion AP doesn’t have the answer, Miriam-Webster gets the final say. Any questions either of these can’t handle go to David Buck, who knows everything about journalism but is still super nice.

InCopy has this amazing feature that can change capitalization with one click. It’s my favorite thing about it, especially since the program is kind of a pain in the ass in general. I have no idea why Word can’t change capitalization like this. Get on it, developers. Please?

Writing length is measured in inches, not pages or words. I still haven’t figured out the conversion and need to see it visually, but as usual, my articles are often too long!

Storytelling in journalism is a lot different than in fiction. There’s no room for a detailed backstory or well-developed plot. Journalism answers questions and informs more than tells stories most of the time.

Journalists don’t accept change easily. There were audible gasps when AP announced the percent sign could now be used instead of writing it out.

Last but not least, I’ve learned that one of my coworkers carries a cross in her pocket, not because she’s religious, but because you never know when you might run into a vampire.

I still have a ton to learn about journalism, but I’m enjoying the process and the people.

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If you want to see what I’ve been writing, stop by The Durango Herald and The Journal!
Posted in book covers, books, contemporary romance, date shark, date shark series, new release, romance

The Date Shark series is back!

The Date Shark Series is available again is independent books, complete with new covers and editing!

The first book in the series was so much fun to write. It was a challenge not to rely on anything supernatural to keep the story going, but it made me work harder and I was really pleased with the results. The idea for this book came from an experience I had when I submitted a query letter to “The Query Shark,” which she promptly ripped to shreds (deservedly) and set me on the right path. I couldn’t help but wonder what it would be like if there was a similar “shark” for women who needed a dating overhaul.

Date Shark, book 1

Date Shark FRONTLife as the marketing director for a popular fashion boutique is overwhelming for Leila Sparrow, to say the least.

She’s not sure what ever possessed her to add revamping her dating life to her already hectic schedule. Calling in renowned Date Shark, Eli Walsh seemed like a good idea until she actually met with him…

Date Shark was only meant to be a side-enterprise to his thriving couple’s therapy practice, but Eli Walsh knows it’s become more of an obsession.

At least, it was until he agreed to take on Leila. Somehow she has stolen his entire focus. He wants to admit his fascination with her and growing romantic interest, but he knows coming on too strong will scare her away.

His plan to convince her that she is worth any man’s interest by first being her friend is challenged when his tips start to pay off and Leila begins dating Luke.

Will his friendship with Leila mean the end to any romantic pursuit?

Available Now!

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Shark Out Of Water, book 2

Shark Out Of Water FRONTGuy Saint Laurent is too busy cursing his sister for roping him into taking over Eli’s Date Shark business to prepare himself for the slew of bizarre women he’s about to get involved with. This is the last venture he intended to take on, but somehow he’s just become Chicago’s newest, most reluctant Date Shark.

On top of dealing with bug-toting, mothering, obsessive women, Guy faces personal tragedy that changes his outlook on life, whether he wants it to or not. He’s not sure what it is about Charlotte Brooks that draws him in, but getting her off his mind after a brief encounter proves impossible.

As Charlotte tries to help Guy deal with his loss, he begins to get the impression she’s hiding something from him. He knows he could simply walk away, continue as he always has, but he suspects whatever she’s hiding, she won’t be able to face it alone.

Charlotte is the one woman who can capture his attention, but she may also be the one woman capable of breaking him.

Available Now!

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The Only Shark In The Sea, book 3

The Only Shark In The Sea FRONTVance Sullivan has always been the rock everyone turns to for help…

His work with patients recovering from traumatic events makes him the perfect person to help his friend, Guy Saint Laurent, with one of his Date Shark appointments. When Vance meets hesitant, frightened Natalie Price, he suspects she’s hiding the truth behind her fears, and he’s drawn in by a need to help her.

Haunted by a terrible event from her past, Natalie can’t even endure being touched without suffering a crippling panic attack…

She doesn’t know why, but Natalie feels Vance might be the only one who can help her put the pieces of her life back together. Despite the tension their arrangement causes with his girlfriend, their bi-weekly sessions seem to be helping…as long as he keeps his promise not to push her to reveal more than she’s ready to share.

Suddenly the tables have turned…

When Vance suffers his own unspeakable tragedy, asking for help is the last thing he wants to do. Drowning in grief and guilt, crushed by betrayal and lies, Vance needs a lifeline.

Natalie has no idea why anyone thinks she can help him, given her own deep-rooted fears—but she knows she has to try. A twisted notion of justice makes the danger all too real, and Vance and Natalie realize it might take one broken soul to mend another…

Available Now!

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Shark In Troubled Waters, book 4

Shark In Troubled Waters FRONTSabine Saint Laurent is known as the Princess of Paris. Polite, beautiful, charming, polished…perfect.

Everything is always under control, and when it isn’t, she handles it. It’s been an eventful few years with friends getting married, having babies, getting kidnapped, and almost dying, but she’s made it through each upheaval with poise. Just as she’s looking forward to things calming down, her entire life is upended by a startling piece of news.

Aside from her agent managing her day-to-day affairs, Sabine does not ask for help. Not even from her close knit group of friends and family. So when she finds herself struggling to cope with major changes in her life, she’s determined to power through on her own. It should be easy enough. Everything is always easy for Sabine: modeling, men, money, languages, art, cooking. Finding out she’s pregnant shouldn’t be any different, right?

Except it’s not easy. Nothing about navigating pregnancy, custody, complications, and a man she despises trying to seduce her is simple. Michael Moniteau’s intentions are questionable, but she desperately needs help and he’s the only one who understands enough to give it. It could be the beginning of something wonderful, or it could break the heart she’s kept carefully shielded for so long.

Available Now!

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Posted in books, contemporary romance, ebooks, mystery, new release, romance, torino dreams

Torino Dreams is Available Now! #newrelease #romance

Kate can fix the damage to Sam’s car after their accident, but can she protect herself from falling for him and putting all their lives in danger?

Torino Dreams

Torino Dreams Front Cover Final Kate hates hiding, but the risk of her past sneaking up on her is too great to risk getting involved in anyone else’s problems. At least, until getting involved is the only way to avoid a run-in with the police.

The snow was to blame for the car wreck, but desperation forces Kate to make Sam an offer she’s sure she’ll regret. If she can fix Sam’s car and send him on his way without the getting the cops involved, she can get back to her normal, safe life.

It should be easy enough. Kate knows cars better than almost anything else. She can repair the damage to the car, but can she protect herself from falling for Sam and putting everything she’s worked for in danger?

This is a standalone book, so no waiting for part 2!

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Posted in marketing, social media

Getting Started with Twitter Marketing: Part 3

Ads on Twitter

Ad Types

Amerikaanse dollar Americk dolar AmerikanskThere are several different types of paid ads you can utilize on Twitter. Each one serves a specific purpose and should be chosen with a particular goal in mind.

  • Follow Ads: used to gain more followers. These ads show up in the “Who to Follow” suggestions. These are typically the most expensive type of ad, averaging $3 per follower added.
  • Awareness Ads: used to build brand awareness and get your content in front of more users. You will pay for every 1000 impressions rather than new followers. These tend to be more effective than Engagement ads.
  • Engagement Ads: used to get more likes, tweets, and retweets. You will pay for each action taken by a user. These can be helpful for getting a particular tweet noticed.
  • Clicks/Conversion Ads: used to get clicks on links that lead to conversations (email signup, purchase, etc.). You will pay for clicks, not impressions with these ads. These ads are optimized for clicks and have a specific/set bid.

Ad Campaign Tips

  • Target interests and keywords for the most effective results
  • DON’T use photos, links, or hashtags in Follow campaigns
  • DO use photos and links in Engagement campaigns – helps increase clicks
  • Trust the suggested bid from Twitter – they have detailed analytics the suggestions are based off
  • Follow ads should NOT be sales pitchy, but should instead describe your brand and tell people why they should follow

Twitter Analytics

Creating a Marketing PlanTwitter has in-depth analytics that can help you determine whether or not your everyday tweets and ad campaigns are effective. Studying the analytics can help you perfect what type of content works best for your followers and what types of ads will be most effective for your brand.

Using Analytics Effectively

Use Twitter Analytics to determine what content is performing the best and meeting your brand’s needs

  • Retweets show that followers value the content enough to share it
  • Likes show that they appreciate the content
  • Clicks show they are actively interested in the content and want to learn more

You can also use analytics to learn more about your followers and what they are interested in by reviewing the “Audience” section. This will tell you more about your organic audience.

  • Use demographic info of your organic followers to fine tune what types of new followers to target
  • Use information on your audience’s current interests to plan your content – check back often and adjust to any changes
  • Check out the Top Ten Interests of your followers and incorporate keywords and hashtags into your tweets

Marketing on Twitter starts with strong content curation and understanding your audience and their interests. Once you have a firm grasp on that, moving to paid advertising can help you improve brand awareness, grow your following, and increase engagement with customers.

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Posted in marketing, social media

Getting Started with Twitter Marketing: Part 2

Engaging on Twitter and Growing Your Following

Tweet BirdAs with other social media platforms, engaging with followers is key to growing your following and producing effective marketing campaigns. Hashtags and trending topics are a great starting point to engage with followers and potential followers, but you can’t stop there.

Twitter Chats

Twitter chats are organized via a specific hashtag. They are typically planned for a specific time, with a specific topic, and can be followed and joined by using the chat hashtag in a tweet. This is a great way to connect with followers and new users because it opens a dialogue and shows who and what your brand is about.

Ongoing Engagement

  • Follow conversations important to your brand or industry and join in regularly
  • Track “mentions” and comment or thank the person who engaged or shared your brand/name
  • Reply to retweets with a thank you or to continue the discussion
  • Follow industry authorities to learn from their examples and keep up on industry news
  • Comment often on tweets relevant to your brand or industry
  • Answer questions via mentions or tags in a timely manner – many users engage on Twitter to have questions answers or for customer service inquiries
  • Avoid Auto DMs as most Twitter users don’t like receiving them and often ignore them. Instead take the time to reach out to new followers with a quick thanks or welcome.

When to Engage

bb5f5-clock2balarm2bclockTwitter appears to be a nonstop, all-day conversation, but there are peak times to engage and tweet. Time plays an important role, and different times are better for different types of results. Results may be slightly different depending on your target audience, location, and industry, but in general many Twitter users tend to engage in the evening and late night/early morning.

  • Friday is the best day to post (9-10 a.m. specifically)
  • Everyday 10 a.m. to 12 p.m. is a good time to post
  • Sunday morning has the least engagement
  • Most clicks are seen in the 2-4 a.m. time frame (except Mondays)
  • After 5 p.m. are when the most retweets happen

Engagement is one of the most important factors in building a community and dedicated followers. Take the time to make followers feel like they are a part of the community.