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Posted in marketing, social media

Getting Started with Twitter Marketing: Part 1

Curating Strong Content

Specific Content

DeathtoStock_CreativeSpace3 11.45.06 AMBefore promoting a tweet on Twitter, it’s important to have strong content that will be effective to promote. Every social media platform is different and specific types of content work well on each platform. For Twitter, great content should:

  • Be informative and useful
  • Comment on trending news
  • Be related to highly searched keywords
  • Retweet other user’s useful content
  • Lead or begin a discussion on trending topics

Pinned Tweets

DeathtoStock_Desk5On Twitter, you have the opportunity to highlight your content with a pinned tweet. It’s important to choose a pinned tweet that shows followers who your company is, what your brand is about, and what is going on in your company’s world. Pinned tweets are great for:

  • Upcoming events
  • Announcements
  • Summarizing your company’s brand or mission
  • A tweet with a strong call to action that will further your goals (i.e. email signup, purchases)

Images and Video

Film ReelEnhancing your content with images and video is very effective on Twitter. Tweets with images or video are, on average, retweeted 150% more often than tweets that are text or links. Another benefit or images and videos are that they take up more space in the feed and grab the viewers attention.

  • Ideal image/video size for Twitter is 1024×512 pixels

Hashtags and Trends

Hashtags are a great way to increase the visibility of your content on Twitter. Hashtags operate as search keywords for users trying to find specific topics. Twitter tracks trending hashtags. These are important to pay attention to and incorporate into your tweets when they are relevant. Using trending hashtags will help your content get noticed more.

Trends are important topics being discussed on Twitter. Trends are also tracked on an ongoing basis. When trending topics are relevant to your brand or mission, join the conversation and lead a discussion.

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Posted in book covers, books, cover design, delsheree gladden, ebooks, eliza carlisle mystery, mystery

Eliza Carlisle is Back and Stirring Up Trouble

Exciting news for Eliza Carlisle fans!

The Catalyst is available again (post-Kindle World rewrite version) for purchase as an ebook on Kindle, B&N, and Smashwords. Apple Books and Kobo are coming soon as well! The Catalyst is also available in paperback for the first time!

Catalyst reboot available now

Looking after Eliza Carlisle is about as easy as bathing a cat!

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goodreads

 

 

MORE exciting news is that book 4, Incendiary, is close to being finished and will be released in early 2019!

Here’s a sneak peek!

Incendiary (Coming Soon)

Eliza Carlisle Mystery, Book 4

Incendiary FRONT

How long can Eliza keeping looking over her shoulder before she finally sees her own death approaching?

New Year’s means resolutions, getting on track, making decisions.

For Eliza Carlisle, starting a new year means making tough choices, even if those decisions mean losing friends and possibly getting kicked out of culinary school. She’s all set to take her life in a new direction when her demented half-brother Simon’s reappearance changes everything.

Broken and more alone than she’s been since fleeing her childhood home, Eliza struggles to hang onto the fragile threads that are holding her life together. Only a comically disastrous young chef and the threats against her life pull Eliza out of her fog of self-loathing. Saving seven-year-old Clara means ignoring the threat Simon now poses and surrendering to burnt grilled cheese sandwiches and whipped cream-splattered kitchens…not to mention family secrets, death threats, and a whole host of spy gadgets. And who can forget about Baxter?

With so much mounted against her, Eliza has as much chance of surviving the criminal elite, her psychotic half-brother, and Baxter’s determined advances as she does escaping Chef Harper’s quest to kill her culinary dreams.

Posted in audiobook, books, classic literature, lessons learned, reading, writing

#LessonsLearned: Fahrenheit 451

Fahrenheit 451 In my continuing quest to read more of the classics, we  listened to Fahrenheit 451 on a summer road trip. My kids are 12 and 15, and they really got into the story. It turned out that my son had to read this in school this year, but for some reason I never had to read this in high school. Instead I was slogging through Great Expectations and The Iliad

We listened to this on Audible, and I have to say, Tim Robbins was the perfect narrator for this book. His quirky style and expressive voice fit very well with Guy Montag’s character and the whole feel of the story. Well done.

Now, on to the lessons learned, because part of the reason I embarked on this quest to read more classics was to understand what made them classics and what these writers did to have their stories stick in the minds of so many people for so long.

Lesson #1 – Side Characters Can Make All The Difference

Fahenheit movieLet me start by saying that after we listened to Fahrenheit 451 we watched the HBO movie version, and I actually enjoyed it quite a bit. No, it was not the original story. That’s okay. BUT…one of the changes we were all most disappointed by was that Guy’s wife Mildred was completely written out of the story.

Mildred was a bizarre character, but that’s why we loved her. The first time you meet Mildred, she’s overdosed on sleeping pills and Guy has to call some version of 911 to get her help. She’s okay by the next day, and when Guy mentions what had happened, she says that she wouldn’t have done something like that and forgets about it. She initially tries to understand Guy’s anguish over the books he’s stolen, but ultimately can’t handle the threat to her worldview and basically loses it and turns on Montag.

While Montag is the character rebelling against society, Mildred is a prefect example of what this society has done to the people within it. She wraps up multiple ideas and messages and concepts in one nutty package and tells the reader so much more than endless pages of explanation ever could. Bradbury “showed” you his cautionary world through an expertly developed side character.

Lesson #2 – You Don’t Have To Shove Your Message Down Readers’ Throats

Fahrenheit 451 has several important themes: the importance of free speech without censorship, the dangers of mindless conformity, how detrimental pleasure seeking and instant gratification can be, and the importance of not being willingly blind and ignorant. It’s a fascinating piece of social commentary, but readers are shown all these themes through characters’ thoughts and actions rather than Bradbury launching into long discussions about philosophy and social theory.

The fast cars that kill so many young people are casually mentioned in a conversation with Clarisse, highlighting how a fanaticism for entertaining and instant gratification has drastically reduce the value of human life. Mildred’s attempted suicide and the general feeling of malaise and depression of the characters shows how willing ignorance and conformity slowly destroys the spirit. Montag is affected by the woman who is burned with her books, but then we learn he’s been stealing and hiding books for a while, showing deep seated internal problems in an outwardly average and law-obeying citizen. Clarisse is an outcast simply because she likes to take walks and observe the world. She’s a threat to society because she makes others think about their own lives and choices.

It’s a classic example of “show don’t tell”, but I point it out because when writing with a clear purpose and message, “telling” often overpowers the “showing” and pushes readers away. Weaving your message into your characters, setting, and storyline will have more impact and stick in readers minds much longer than shouting at them to agree with you.

Fahrenheit 451 Lessons Learned

Posted in books, writing

In some ways I’m like a zombie

Or at least I have been for the past year.

cross in fog at the cemetarySome of my readers probably think I’ve died, or at least been serious maimed and unable to write. I’m not dead. My hands are a bit messed up, but for the most part, still functional.

Where have I been for the last year?

The short version is that I went back to work full-time. The money was great, the physical and psychological stress was not. I was too exhausted after work to focus on writing. Marketing…yeah right. Cleaning the house…bare minimum, and the kids helped a lot. Dinners…my hubby Ryan was a champ and did a ton! Having a few hours in the evening to spend with the Ryan and the kids was about all I could manage.

Zombies go through the motions, are motivated by basic needs, and aren’t capable of much in the way of creativity.

doomsday

Unless you’re R from “Warm Bodies.” But that’s another story…a really good one. You should go watch it if you haven’t.

I’ve recently left my full-time job behind and am now looking for a new opportunity. I’m not sure what will happen at this point, but while I’m in between life moments, I’m trying to catch up on everything that’s been neglected for the last year. Kids. Hubby. House. Friends. Writing. Marketing. Basically, everything.

I’m hopeful 2019 will be a great year. I’m working on freelancing, tutoring, writing more, maybe  starting graduate school, and possibly starting my own business. Scary, but exciting. I’m really blessed to have a husband who’s supportive and understanding. Making a big change is stressful and downright terrifying at times. He’s carrying a huge portion of the load while I reset and figure things out.

I’m hopeful to have more books out next year for my readers who’ve been hanging in there with me, but if I’m slow getting back into things, I hope you’ll all understand. At the very least, “The Catalyst” reboot (post Kindle Worlds) should be ready soon, and I’m almost done with the next Eliza Carlisle book. Those waiting for The Ghost Host #3, it’s next on the list, I promise. I truly appreciate everyone in my life (family and readers) who support me in so many ways.

Thanks for always being there!

Hands Holding Hearts

Posted in books

Instigator #ElizaCarlisleMystery 3 is here!

Instigator

Eliza Carlisle Mystery, Book 3

Instigator FRONT

“Why would someone commit murder over a cupcake?”

That is Detective Gordon’s question. Eliza doesn’t have an answer, and doesn’t particularly want to find one. Gordy promises she doesn’t have to get involved…just look at the cupcake and use her culinary knowledge to tell him why it would inspire murder.

It’s never that easy.

Not for Eliza Carlisle.

What should be a relaxing two week break between semesters of culinary school turns into a never ending string of embarrassing, injury-inducing, rat-filled situations Eliza can’t escape. She hadn’t wanted to meet Puck’s parents to begin with. Meeting them in the middle of the murder investigation and running into Chef Harper, her least favorite instructor who is intent on making her life miserable, guarantees anything but a good time.

Add it just keeps getting better. Baxter is getting impatient. His ex-wife, the Evil Queen of Darkness, is getting more vicious by the second. Cupcake bakers are dropping every time the cops turns around. Eliza quickly finds herself hating the Christmas holidays even more than usual. All she has to do to survive her least favorite time of the year is catch a killer, beat Megan at her own evil game, hold off Baxter a little longer, and face down Puck’s unimpressed parents.

Piece of…cupcake.

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Posted in books, creative writing, lessons learned, writing, writing advice, writing thoughts, writing tips

Lessons Learned: Life of Pi

I watched the movie first, and really enjoyed it, so I figured I would read the book, since there’s always so much left out of the movie version of any book. This is one of those very rare times where I actually preferred the trimmed down movie version.

life of piFor those who haven’t read or seen Life of Pi, it’s about a young man who survives his ship sinking in the middle of the sea during a journey from India to Canada. He makes it to a life boat, but finds himself in the company of several of the zoo animals his family was transporting…including a Bengal tiger named Richard Parker.

What I loved about this story was the use of extended metaphor to tell Pi’s story of survival at sea with Richard Parker (I won’t give away what that’s a metaphor for in case you haven’t seen/read it). It’s not a commonly used tactic in modern fiction, and if you’d like an great example of it, read this book. Or watch the movie.

How to write an extended metaphor is not the lesson learned from this book, however.

Not overloading your reader or being condescending to them is the lesson learned.

c4223-robotcartoonInfodumping is often a struggle for writers who do in-depth research for a book. You found out all these awesome things about whatever and now you HAVE TO SHARE THEM ALL! Unless you are writing a non-fiction book about your topic that is meant to give a detailed history of whatever, please, please, please for the love of all things bookish DO NOT vomit up every seemingly fascinating tidbit of research you uncovered while preparing to write your book.

Listening to an audiobook, you can’t really skim, which makes endless amounts of information you’re not particularly interested in even harder to get through. I listened to Life of Pi and simply had to take a break when chapters went on and on about various animals, their habits and traits, mating rituals, etc. I started listening to the book to find out more about Pi’s journey, not to hear a dissertation on animal husbandry.

Focus on what your reader wants out of your story, not just on what you want to tell them.

girl-868784_1920I also struggled to listen at length to the religious discussions, which I usually enjoy quite a bit. I think religion is a fascinating topic and enjoy learning about many different religions. What I didn’t enjoy was, again, too much straight information that took me away from the story, and the sometimes condescending way the information was presented. I don’t hold with any particular religion, but I was still bothered by the sense I got that if a reader didn’t agree with the author’s opinions on eating meat, practicing multiple religions at once, or who or what God or gods might be they were simply wrong or not as smart as the author. I enjoy learning about how others view God, religion, the Universe, etc., but in a way that invites thoughtfulness rather than looking down on others’ beliefs or viewpoints.

Don’t talk down to your reader.

While I enjoyed the story overall, I definitely prefer the movie version, which focused the point of Pi’s journey as a struggle to understand faith and the meaning of life when faced with tragedy. If something you want to put into your book doesn’t add to the story or unnecessarily turns readers off, there’s a good chance it doesn’t need to be there.

Posted in creative writing, writing, writing advice, writing tips

Fiction Vs. Reality…And the Author’s Responsibility

I was going through my list of drafts in my blog roll and found this title but no content. I think there was a specific review or article that inspired this debate, but I can’t remember what it was lol!

Either way, it’s an interesting topic.

Typewriter illustrationSeveral years ago on a car ride my family and I started listening to “Unbroken” by Laura Hillenbrand. I downloaded it from Audible after only a cursory glance at the summary and checking the reviews. So, it wasn’t until several hours into the book that my husband and I both turned to look at each other and asked, “Is this book a true story?”

Why ask that question?

Because it was too unbelievable to be fiction!

Louis Zampirini’s life was quite literally unbelievable in many ways. As history, it’s fascinating and incredible. As fiction, readers would have rolled their eyes at how many dangerous and crazy situations he got into and survived! If you haven’t read the book, please do, you’ll understand so much better what I’m talking about.

So, this question is…where is the line as a fiction author? How do you balance crafting a compelling and engaging story without making it unbelievable? Here are a few tips I’ve learned over the years.

1. Characters lose more often than they win.

Depressed woman portrait

Sure, most days in reality are pretty routine, and we all have those days where everything just goes right. Is that interesting to read about? NO. In real life, maybe the boring days and good days are the norm, but the days and weeks we struggle and fail and do stupid things and hurt the people we love are the ones that push us to grow and do better, or maybe to give up and throw our hands in the air. Readers are pulled in by the struggle. They can connect and empathize with lousy days and bruised emotions.

2. There are only so many times you can win or escape.

galaxy questBe mean to your characters all you want. Kill your darlings, right? However, if the end to every situation is a predictable close call or last second escape, readers will not only be annoyed they’ll lose interest. Have you ever watched Tim Allen in “Galaxy Quest”? They parodied this concept beautifully when the alien ship built to model the TV series spaceship is designed to stop its self-destruct sequence at 1 second because “that’s what always happened on the show.” It’s funny because we all now how irritating that “last second” save becomes after a while. While there are rare stories, like Zamperini’s, where people really do beat all the odds and survive the worst situations, most people fail and miss chances and get hurt.

3. Going through traumatic experiences have lasting effects.

unbrokenLouis Zamperini survived an incredible amount of danger and horribleness in his life, BUT there were deep scars left behind because of what he suffered. The last third of the book that deals with the aftermath of being tortured in a Japanese prison camp is very, very hard to listen to because the lasting damage is so real. I’ve read to many novels (especially YA) where the main character has some tragic past or experiences something truly awful…and bounces back like it was nothing. This is not one of those areas where reality needs to be downplayed. Let your characters be as broken as they need to be. Emotional scars are something we all understand. Characters need that element of reality to ring true with readers.

4. Romance has more leeway, use it.

Most people are fairly rational, even when it comes to relationships. Love can conquer all in movies and romance novels, but real people often give up on difficult relationships and choose not to take risks. Now, I’m not saying all romantic stories have to be 100% HEA, “Enchanted” style storylines. What I am saying is that in romance readers  expect a little more of a break from reality. Let your characters make rash decisions or fall too hard too fast. It’s okay if their choices wouldn’t be completely rational or logical in real life. A lot of romance readers want the escapism, the fantasy. Don’t go overboard, but bend reality a little when it enhances the love story.

Enchanted

Balancing fiction and reality is tough, because the line between captivating and irritating a reader can be thin. Stretch reality when it enhances the story, not when you want an easy way out of a situation.