Book Blurbs: Irresistible Hooks

The first few lines of a blurb should contain the hook, the attention-grabbing snippet of information about the book that will entice readers to wonder what will happen next and hopefully get them to buy the book.

Crafting the Hook

A great hook catches readers’ attention, but there are different ways to accomplish that. Consider these examples from published novels:

Write something that startles the reader: “Shaye Archer’s life effectively began the night police found her in an alley, beaten and abused and with no memory of the previous fifteen years, not even her name.” Malevolent by Jana DeLeon

Open with the inciting incident: “When Willow is born with severe osteogenesis imperfecta, her parents are devastated—she will suffer hundreds of broken bones as she grows, a lifetime of pain.” Handle with Care by Jodi Picoult

Create intrigue: “Inspired by a terrifying true story from the author’s hometown, a heart-pounding novel of suspense about a small Minnesota community where nothing is as quiet—or as safe—as it seems.” Unspeakable Things by Jeffrey Eugenides

Introduce something ominous: “A bloodthirsty sheriff is terrorizing a small Texas town where justice has been buried with his victims.” In the Heart of the Fire by Dean Koontz

Make the characters sympathetic and relatable: “What happens when the most beautiful girl in the world marries the handsomest prince of all time and he turns out to be…well…a lot less than the man of her dreams?” The Princess Bride by William Goldman

Capture the reader’s heart : “Every so often a love story so captures our hearts that it becomes more than a story—it becomes an experience to remember forever.” The Notebook by Nicholas Sparks

Focus on the Main Characters

Introduce the main characters and leave the side characters for the reader to discover once they start reading. Trying to include side characters in a hook will make it too wordy and confusing for the reader. If a reader has to reread a hook to understand it, you’ve already lost them.

It’s important to get readers interested in the characters right away. That means focusing on the basics, the most intriguing aspects. Give his or her name, a few important traits that make the characters unique or interesting, explain what the situation is, and what dilemma or conflict the characters are going to face.

Staying focused on engaging and capturing the reader’s interest with a hook will help you pair down unnecessary details and highlight the strengths and uniqueness of your book.

Book Blurbs: Formulas and Pitches

I’m generally a big fan of carving your own path and ditching conventions that don’t work for you, but when it comes to blurbs, that may make you lose your mind. Blurbs are so challenging for most writers there’s no point reinventing the wheel and doubling the work. Start with what is time tested and reliable, then adjust and adapt to make it suit your work.

A Formula That Works

Below is a general formula that will get you started with writing a well-structured blurb. Once you have the basic elements, change it up in whatever way best portrays your novel and compels a reader’s interest.

The first 1-2 sentences should state the purpose or central theme of the story or character journey. These few words should also briefly introduce the characters and initial situation. It is critical that the reader finds the characters interesting and likable, or they will not want to spend hours with them reading the book. Lastly, the first few lines should introduce the main problem or source of conflict.

The first paragraph should indicate the twist without giving too much away. Don’t spoil the ending in the blurb or give away important details that will take away from the story’s suspense when reading. Limit yourself to establishing the stakes of failure or of the relationship not working out.

The last paragraph should wrap up the story introduction and entice readers to find out more. The desire to know more relies heavily on a connection with the characters. If the reader doesn’t care about the character, he or she will not care about what happens to the character, either. End the blurb with a question or with a sentence that sets the overall mood of the story. Again, do NOT give away the ending!

A blurb is not a synopsis. It’s a tease meant to make the reader need to buy the book in order to know how the characters’ story will end.

Crafting a Sales Pitch

Convincing the reader they need to know the ending starts with developing a connect between the story and/or characters and the reader, but it’s also important to realize the blurb is a sales pitch and needs to be written like one.

The first sentence must grab the reader’s attention. Readers have very short attention spans and tend to skim when browsing online. You have minimal time to hook them and make them ask what will happen next?

Think of this first sentence (two at the most) as an elevator pitch. It should capture the most interesting part of the story. That may be the conflict, mystery, romance, etc. When writing this sentence, consider what element of the story will have the biggest draw for readers and focus on that aspect.

Whatever will most make readers want to check out your book, mention it in the first line. This first sentence often sits by itself on retailer sites before the bulk of the blurb, giving it a better chance to catch the reader’s attention.

The preview on most ebook retailer sites barely gives you more than a sentence or two before readers have to click “read more,” so make that first sentence count!

Even though blurbs are sales pitches, don’t make promises the book can’t keep. Punching up certain elements to make a story seem more appealing will backfire when disappointed readers leave negative reviews.

Open Doors and Plot Holes

Maybe this only happens in my house, but unlike the picture above with nicely closed cabinet doors, I can walk into a room and, no kidding, there is almost always at least one drawer, cupboard door, or package of something or other left open. Usually, more than one. There have been times when I’ve walked into the kitchen and literally every cupboard door is standing open because someone was looking for something and, after finding it, walked away.

What does this have to do with plot holes?

Your readers are like one of my kids looking for the bag of chocolate chips they want to add to their spoon of peanut butter. They keep looking for the answers you’ve promised them, scouring every page, rereading when they think they might have missed something, or silently working out all possible endings when they’re forced to put down a book and pay attention to real life for a few hours.

Those times when all the cupboard doors are left open because they have to search that hard, it often results from one of two things:

1: They’ve opened every other door in the kitchen and are reaching for the last one, opening it slowly, only to find, the cupboard is bare and the answers you promised aren’t actually in the kitchen, or anywhere…and they walk away, annoyed and vowing to never read anything of yours again because, dang it, when you want a snack and can only find celery sticks that make your mouth itch, your definitely not going to take the time to clean up your mess.

OR

2: They reach for that last cupboard door, pull it open and – because you’ve done an impeccable job of filling in holes and stretching out your reveals – all those awesome answers come flooding out at the very end for your reader to gobble up as hungrily as my kids might those cookies I tried to hide from them, and abandon the kitchen in complete satisfaction…forgetting to close all the cupboard doors.

The point?

Little Blond Girl Just like when my kids (my daughter specifically) stomps away, annoyed I haven’t purchased sufficient snack-worthy foods, your readers will walk away when they finish a book unsatisfied because of questions you never answered if your book leaves them with option #1.

I’ve been teaching a self-editing class this semester, and one of the best tips for avoiding plot holes is to re-outline your novel or story as you do your first major edit.

Why?

Editing sucks, right? 90% of writers will agree with me on that, I’m pretty sure.

Outlines suck even more. Okay, maybe only other pansters will agree with me on that, but that’s got to be at least 50%, right?

You know what sucks more, though? Having a reader leave a nasty review…one that’s legit and calls you out on shortcuts you took or hints you failed to live up to.

During your first major outline, take the time to outline your book, taking note of all the hints you added in, the questions you posed, and the bits of backstory you teased your readers with.

Did you follow up on each and every one?

If not, you have two choices:

1: Nix it. If you never followed up because that particular tidbit simply didn’t pan out, remove it.

2: Fill in where you neglected to follow through. Any questions you posed that pertain to that particular book (notice I’m not talking series-length questions) make sure you have an answer, or make it apparent that question will be answered in a subsequent book, if you’re working on a series.

Most readers have a Love/Hate relationship with valid cliffhangers.

ALL readers have a Hate/Hate relationship with lazy writing that leaves them questioning why they purchased a book.

Don’t let your readers down. Answer every question you ask, even the ones you might have forgotten about from those first few chapters when the concept of your story was still in flux. You’ll thank yourself later, and so will your readers. Nobody wants to end a book like Lost Season 6, trust me. Rants are still happening about that finale six years after the fact.

Stereotypes in Character Devlopment

What are Stereotypes and why should you be careful when using them?

Stereotypes

A character that is so ordinary or unoriginal that they seem like an oversimplified version of a person, class, gender, etc.

Why should you avoid this?

Stereotypes are rarely accurate. Not only can they be offensive, they make for poor characters because readers can guess exactly what they will think, do, say, or respond. That’s boring.

Straight stereotypes lack depth and are predictable. Readers immediately think they already know how their story will go because they feel like they have already met this character and read their story in a dozen other similar stories. Your goal as a writer is to surprise your readers with new and unique characters and stories.

Should you NEVER use a stereotype?

Stereotypes develop for a reason

High school for example: there are jocks, cheerleaders, nerds, emos, skanks, etc.

At this age, being defined and having a “label” provides safety and confidence (“self” on some level)

Now think about the adult workplace: there are brown-nosers, slackers, workaholics, gossips, etc.

You have a wider variety of personalities, but there are always those few in nearly every workplace that fit “the mold”

How do you use this the right way?

Start with a level of stereotype to instantly familiarize readers with the character’s traits…then delve deeper, expand on what is on the surface. You still have to be careful with starting out an introduction with a stereotypical portrayal because it can turn readers off if they think all they are going to get is a stereotyped “blah” character, i.e. the handsome and charming billionaire out to sweep Miss Innocent off her feet.

Make it clear from the beginning that even if this character exhibits stereotypical behaviors, the reasons behind them are deep and layer, and there are consequences for the way the act or live. Hint at complexity so your readers are left wanting more and searching for the truth rather than sighing and thinking, “I’ve already read this a hundred times before.”

SURPRISE YOUR READERS

If you want to hear the full discussion now, listen to “Episode 5: Creating a Character with Depth” on #WritePublishRepeat Podcast.

Write. Publish. Repeat. is branching out to iTunes and Stitcher!

WRITE. PUBLISH. REPEAT. Podcast is branching out to iTunes and Stitcher!

This podcast is aimed sat helping writers with a wide variety of topics in writing, publishing, and marketing. It’s a mix of lecture-style podcasts using information taken from the curriculum of the classes I teach and conversations with other authors willing to share their advice and experiences.

So, if you’re interested in writing, the publishing industry, or learning how to market your books better, you’ve found the right place!

Either click on the WPR Logo to subscribe to the RSS feed or click the episode link to download the file to your device.

Subscribe to the RSS feed by clicking on the WPR image below or check out the podcast on iTunes and Stitcher:

Episode 1: How to Write a Query Letter Without Going Completely Crazy

Episode 2: Query Letters and Social Media with guest SeriouslyGina

Episode 3: Creating a Marketing Plan That’s Actually Doable – Part One

Episode 4: Creating a Marketing Plan That’s Actually Doable – Part Two

Episode 5: Author Collaboration with Guest Melissa Eskue Ousley

WritePublishRepeat by DelSheree Gladden is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at https://delshereegladden.com/writepublishrepeat/.

Writing a Query Letter: Part 3

To find the first part of this series, Click HERE. For Part 2, click HERE. To listen to the full discussion on the Write. Publish. Repeat. Podcast, click HERE.

Paragraph Two of the Query Letter

Mini-Synopsis
Similar to the back cover summary
100-250 words

Expand on your hook
Explain more about your Main characters…
Problems/conflicts…
How adversity changes them…

Read back covers of other books for examples!

Paragraph Three: Bio

Brand new Author?
(You may want to skip this)

What to include?
Is it meaningful to the query?
Does it show personality?
Keep it short
Keep it writing related
Education
Work
Personal experience
Research

Publishing Credits/Awards

Awards
- If you’ve won them…INCLUDE THEM
  Don’t be modest, but don’t go overboard

Publishing credits (BE SPECIFIC)
Journals
Online/trade magazines

Unpublished?
You don’t need to say

Academic or Nonfiction?
Shows you know the process

DON’T INCLUDE:
Church news letter, credits unrelated to professional writing

Self-Published: Include or Not Include?

Timing
- It will be discussed eventually
Doesn’t hurt your chances
Be confident
Be ready discuss success/failure
Do you consider it a Mistake/Irrelevant
- Leave it out
Does it make you a more desirable client?
- Depends on success – mention sales numbers, length of time on sale
  - Success to some agents/pub = 5000 sales (per month…)

What NOT to Mention

Social media presence/platform
- UNLESS you have A LOT of followers
- Agents will Google you anyway
Marketing Plan
Years of effort and dedication
Family/friends opinions
Past rejections/near misses
Apologize
Compliment your work
Discuss $$ your book will make

Thank You/Closing

Thank the agent/pub
Time & consideration
Alert agent/pub full manuscript is available upon request
Mention if your book is being considered by another agency
Series potential/written
Include contact information basics
Only offer exclusives for a short time period
Only compare your book to another in terms of style, voice, theme (Not $$)

Join me next week for a discussion on writing a great blurb for your query.

Listen to the full discussion now on my new podcast!

Write. Publish. Repeat. Podcast: How to Write a Query Letter Without Going Completely Crazy

Write Publish Repeat has arrived!

It’s taken me way longer than planned (June was a busy month!) but I finally have the first episode of my new podcast published. Yay!!

Give it a listen and see what you think. I’d love your comments and feedback and suggestions on topics you’d like to see next.

Listen Here: http://traffic.libsyn.com/writepublishrepeat/WPR_Podcast_Episode_One_Query_Letter_Tips_Final.mp3

Download Here: http://traffic.libsyn.com/writepublishrepeat/WPR_Podcast_Episode_One_Query_Letter_Tips_Final.mp3

Subscribe Here: http://writepublishrepeat.libsyn.com/rss

(Coming Soon to iTunes!! As soon as I figure it out 😛 )

Click on the link below to open the player.
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Veturing into the world of Podcasting

I have been going back and forth lately about what platform I would like to focus on for helping other writers and have settled on podcasting!

I love listening to podcasts thanks to my husband introducing me to them and I like the flexibility and format and there will be an archive that is easy to access through iTunes and various other avenues.

Write. Publish. Repeat. will be launching soon!

I’m still working on editing the first episode, but I hope to have it up and ready to go next week. The first episode will deal with one of the most frustrating aspects of publishing. The Query Letter.

Titled “How to write a query letter without going completely crazy” I’ll be discussing the basics of what a query letter is, the parts of a query letter, and tips for making yours stand out.

You can follow the podcast now and it will soon be available on iTunes as well!

FOLLOW HERE

Creating a Protagonist With Depth: Part Five

Failure

Just like nobody enjoys a perfect character, no one likes a character that always makes the right choices and succeeds
If your character always succeeds, where’s the tension, the worry that they might fail? Without that, readers get bored.
A story needs fear that the character will fail/die/be beaten in order to keep readers flipping pages.
Even if they think they know where the story is going, they want to find out how they’ll get there

How do you make them fail?

Look back at their list of faults and flaws. Which of those can you use to put them in a situation where making the right choice will be difficult?
In “What We Saw At Night” Allie doesn’t tell the police what she saw because she’s afraid of getting in trouble for being somewhere she shouldn’t.
Why was she out at night? Because she has a severe sun allergy and has started taking risks because she thinks she won’t live very long.

How do you avoid nonsense failure?

Does it make sense in real life?
If some guy told you he was sneaking into your room to watch you sleep at night, you’d freak out. Bella, though, was totally cool with it, which has garnered criticism.
Would two parents ever actually split up twin girls and never let them see each other for their own selfish reasons like they did in The Parent Trap? I highly doubt it.
When helping characters make decisions, make sure there’s a good reason for what they choose. Lean on that backstory you crafted.
Do their fears influence them?
Have past hurts caused them to mistrust others when they shouldn’t?

What character failures have left an impression with you?

Creating A Protagonist With Depth: Part Four

If you haven’t read the first three part in the series, you can find Part One HERE, Part Two HERE, and Part Three HERE.

Now let’s discuss how to fill out your character with some backstory, faults, contradictions, and conflict.

Backstory

Now that we have the basics of your character and who they are at the beginning and end, it’s time to fill in the middle.

We do that with backstory. Why is your character the way they are?

Remember those personality flaws, fears, and annoying habits you created earlier? Now it’s time to find out where they came from.

The reason behind the flaw is what makes it interesting.

Ex: Lena from “Beautiful Creatures” is afraid of falling in love because of the curse on her family that tells her she’ll turn evil and hurt the people she cares about.
That’s more interesting than just being too shy to ask a guy out.

Like an iceberg, most of the backstory you come up with will never appear on the pages, but it will make your character who they are.

Faults

Nobody likes perfect characters. They’re boring.

Every character needs a few faults.

Make a list of 5 faults your character has – let’s go deeper than not being able to make a free throw.

Personality flaws: unreliable, eccentric, immoral, volatile.

Fears: common or complex – Indiana Jones’ fear of snakes got him in trouble a few times.

Weaknesses: unemotional, domineering, perfectionist.

Contradictions

Faults aren’t enough. Your character needs to be contradictory at times.

Why? No real person behaves the way they should all the time.

We do things we know are wrong, go against our own beliefs, and do the opposite of what we intended to do.

This can go the other way too. Does your bad guy had a soft spot?

No one is all good or all evil. Your characters need to have a mix of both.

Conflict

Every good character needs plenty of conflict, not just from situations they find themselves in, but internal conflict as well.

Go back to your list of fears…

Which of these fears will your character face and try to conquer in your story?

While trying to overcome the main conflict in the story, your character must also overcome internal conflicts that are holding them back.

If they don’t, their character arc won’t be completed.

Full, rounded out characters can make or break a story. Giving your character a life outside the story will help them come alive on the pages for your readers.