Book Blurbs: Crafting the Blurb

While the hook is critical to a great blurb, the body of the blurb deserves equal attention. Consider it’s effectiveness as a whole as well as it’s individual parts.

Word Choice Matters

Choosing the right words can make all the different in a blurb. Be certain to make sure your word choice communicates the tone of the story by using words that fit the genre and situation. A dark thriller will use more intense wording while a rom-com will use light, fun words.

Word choice should also match the time period and regional setting. If you’re writing historical fiction that should be apparent within a few sentences through carefully selected words and phrases. Maintain regional accuracy without overloading the blurb with slang or colloquialisms.

It’s also all right to use hyperbole when appropriate, such as “unimaginable” for a shocking crime or “intoxicating” for a sudden and passionate romance, but don’t overdo it. Stuffing the blurb with hyperbole will exhaust the reader.

Avoid clichés, superfluous words, description, unnecessary adverbs, and “chatter” as much as possible. The blurb should be too the point and directly communicate the basics of the story to the reader.

Be Concise

Blurbs should run 100-150 words in most cases. Blurbs placed on the back cover of a book may be longer depending on space available during formatting. Blurbs for online retailers should be on the shorter end of the range since people browsing often skim.

Don’t try to tell the reader everything you think might interest them in a blurb. Stick to the important highlights and leave backstory, secondary characters, subplots, and similar information to be discovered when reading the full book.

It may be helpful to start writing a blurb with bullet points to sift out what should and shouldn’t be mentioned. Expand on the bullet points with 1-2 sentences about each point.

Utilizing Cliffhangers

This isn’t a must in a hook, but for many stories a cliffhanger ending in a blurb will be a good nudge for readers toward purchasing.

Cliffhangers can also help you avoid giving away too much in a blurb. Cliffhangers focus on the main conflict the characters face but only hint at a possible resolution. It’s important to present the problem and leave readers wondering how the character will overcome it.

The answer to how the story will resolve shouldn’t be too obvious.

Even with books that are more formulaic, it’s important to make the reader curious about how this particular story will unfold. While most romances end in a happily-ever-after scenario, they don’t (or shouldn’t) all reach it the same way. Hint at the uniqueness and leave it at that.

Formatting the Blurb

Once you’ve finished crafting the blurb, the work isn’t quite done. It’s important to format blurbs according to genre conventions. Each main genre has it’s own nuances when it comes to formatting. Fore example:

Contemporary romance tends to use short, 1-2 sentence paragraphs that highlight main points of the storyline.

Historical romance tends to use longer paragraphs with a more in-depth summary of each point of interest.

Study blurbs on Amazon in your genre to make sure you’re formatting correctly. Of course, sometimes you need to break out of conventions to highlight a unique aspect of your story, but make sure there’s a reason for using a unique format and that it conveys the tone or action of the story.

Effective blurbs intrigue readers. Highlight the most interesting aspects of the book that will hook readers and make the need to find out more great enough to click the buy button.

Book Blurbs: Formulas and Pitches

I’m generally a big fan of carving your own path and ditching conventions that don’t work for you, but when it comes to blurbs, that may make you lose your mind. Blurbs are so challenging for most writers there’s no point reinventing the wheel and doubling the work. Start with what is time tested and reliable, then adjust and adapt to make it suit your work.

A Formula That Works

Below is a general formula that will get you started with writing a well-structured blurb. Once you have the basic elements, change it up in whatever way best portrays your novel and compels a reader’s interest.

The first 1-2 sentences should state the purpose or central theme of the story or character journey. These few words should also briefly introduce the characters and initial situation. It is critical that the reader finds the characters interesting and likable, or they will not want to spend hours with them reading the book. Lastly, the first few lines should introduce the main problem or source of conflict.

The first paragraph should indicate the twist without giving too much away. Don’t spoil the ending in the blurb or give away important details that will take away from the story’s suspense when reading. Limit yourself to establishing the stakes of failure or of the relationship not working out.

The last paragraph should wrap up the story introduction and entice readers to find out more. The desire to know more relies heavily on a connection with the characters. If the reader doesn’t care about the character, he or she will not care about what happens to the character, either. End the blurb with a question or with a sentence that sets the overall mood of the story. Again, do NOT give away the ending!

A blurb is not a synopsis. It’s a tease meant to make the reader need to buy the book in order to know how the characters’ story will end.

Crafting a Sales Pitch

Convincing the reader they need to know the ending starts with developing a connect between the story and/or characters and the reader, but it’s also important to realize the blurb is a sales pitch and needs to be written like one.

The first sentence must grab the reader’s attention. Readers have very short attention spans and tend to skim when browsing online. You have minimal time to hook them and make them ask what will happen next?

Think of this first sentence (two at the most) as an elevator pitch. It should capture the most interesting part of the story. That may be the conflict, mystery, romance, etc. When writing this sentence, consider what element of the story will have the biggest draw for readers and focus on that aspect.

Whatever will most make readers want to check out your book, mention it in the first line. This first sentence often sits by itself on retailer sites before the bulk of the blurb, giving it a better chance to catch the reader’s attention.

The preview on most ebook retailer sites barely gives you more than a sentence or two before readers have to click “read more,” so make that first sentence count!

Even though blurbs are sales pitches, don’t make promises the book can’t keep. Punching up certain elements to make a story seem more appealing will backfire when disappointed readers leave negative reviews.

#WickedRevenge: It’s DONE!

Wicked fans have been waiting a while…a long while…for the final installment of the Someone Wicked This Way Comes Series.

WickedRevenge Title.jpg

Book 3 (Wicked Glory) was supposed to be the last book. There was too much to fit everything in, wrap up all the questions, and not give readers whiplash.

So, a book 4 was needed. Unfortunately, so was the time to write it. Not only was 2015 super busy, I overloaded my writing schedule and got behind on just about everything. Add it the fact that I always go into panic mode about finishing a series, and there’s a reason this book is coming out more than a year and a half after book 3.

SORRY!

Wicked Revenge is going into editing mode, but I’ll have it up for pre-order while that’s happening…which will be soon. But just in case you’re having Ketchup withdrawals, here’s a peek a what’s coming up in the fourth and FINAL (for real this time) installment of this wicked series.

And in advance, yes I know I’m so mean for sharing this excerpt, but I had to…

~*~

“Van,” he says slowly, “we need to go, now.”

“What?” I ask a split second before the glass of both passenger side windows explodes.

Wicked Revenge GOLD FRONT Lunging for Ketchup, I drag him down to the wheel wells and throw my body on top of him. Bullets continue to slam into the car, jerking it back and forth as I bite back a terrified scream. Heat sears across my shoulder, and at least one bullet is lodged in my left thigh. It’s only seconds, maybe five, but it feels like a lifetime before the report of gunfire stops and squealing tires replaces it.

As soon as it does, I lift myself off Ketchup and ask, “Are you okay? Ketchup?”

I’m stuck trying to get out from under the steering wheel when a strange choking noise freezes me. Warm fluid bursts against my forearm and suddenly I can’t breathe. “Ketchup? Ketchup? Answer me!” Panicked scrambling gets me out from under the steering wheel and I reach for his half-turned body. Terror and my own pain kept me from recognizing anything else until I saw the blood seeping from his chest.

Tears blur my vision as I start babbling, “No, no, no, no,” over and over again. His pains overwhelms me and my hunger screams at me to lap it up, but I can’t. This is my fault. My doing. I knew how dangerous it was to leave without protection. I didn’t care when I sped away from the house, didn’t put his safety above my own delusional self-importance.

Find out what happens next in Wicked Revenge!!!

Find the rest of the series HERE

Time for Some Homework

Recently (this week, in fact) I’ve officially gone back to college!

2016-03-29 18.34.38.jpg Originally, I intended to get my bachelor’s degree in English, but there were some issues with that plan and now I’m working on a degree in Communication-Media Studies with a minor in English. Getting my degree will allow me to teach more classes at our local community college, so here I go!

This summer I’m taking a Technical Writing class that is way more intense than I was expecting, and a Travel Writing class which is awesome.

Why am I sharing this?

Both classes understandably have homework, and since it’s writing related and I like sharing things I learn about writing with my readers, I’ll be posting some of my homework pieces here on my blog. Some for feedback, some for fun. So when you see posts about how to sew a French seam or why the Spruce Tree House is closed at Mesa Verde National Park, that’s why.

If you feel prompted to offer feedback, please do! There’s always room to learn more, and comments from readers are just as valuable to me as comments from classmates and instructors.

Have a great summer!

Reading as a Writer: Looking for the Good

Whatever you do for a living, if you’ve ever watched a show that portrays someone in your profession and they get it all wrong, or half wrong, or even just a tiny bit wrong, don’t you find yourself rolling your eyes or commenting to the person next to you on how it really works?

This is why my hubby and I couldn’t watch that TV show Numb3rs together. Or that lousy movie with Jenna Fischer as a dental hygienist.

beautiful burn Sometimes, reading is like this for me. It’s not always easy to turn off the writer part of my brain and just read to enjoy. All my writing pet peeves poke at me while I read, and make the experience less fun. Then I have to remind myself that some other writer is reading my books having the same thoughts!

So, instead of critiquing as I read, I try to learn from it instead. I just finished reading “Beautiful Burn” by Jamie McGuire and loved all the work she put into researching how the Hotshot firefighting teams in Colorado live and work. Having lived near or in Colorado for most of my life, I appreciated the level of detail she put into her writing, and it pushed me to dig a little deeper into some of the research I’ve been working on for “Wicked Revenge.”

I’ve also been reading JM Barrie’s “Peter Pan” (the original book) which, let me tell you, is far removed from the Disney version, or any other version I’ve ever seen. It’s bizarre and really not something a kid would understand or probably be interested by. I have a pretty good vocabulary and love British fiction, but I’m still looking up words and trying to figure out what Barrie is trying to get at half the time.

BUT, I love the honesty of his characters. Peter has this moment of intense jealousy as Wendy decides to go home to her mother and the Lost Boys say they’ll go with her because they want a mother too, and Peter mentions a saying in The Neverland that every time you breathe, a grownup dies, so he starts breathing really hard and fast. It’s dark, but completely honest for a young boy who’s losing his only family and is too proud to admit he wants them to stay. I want to be able to write that sort of frank honesty in my characters, even if I’ll leave the archaic words and style to Barrie.

So, whether you’re watching a TV show that’s totally misrepresenting what you do every day at work, or reading about cars driving 55 miles per hour down a windy, two-lane mountain pass in a blizzard (which, trust me, would NEVER happen), there’s almost definitely something else that’s going to be wonderfully inspiring. Don’t forget to look for it.

Let’s talk #Podcasts

I do realize that many of my readers have no clue what podcasts are, which is just not okay. I am a podcast addict, and I think everyone should love podcasts as well.

What are they?

Podcast are like radio shows, but they’re prerecorded. They may be recorded live (caller-based shows) and edited later, or they may be completely scripted and prepared, or something in between. The nice thing about podcasts is that they’re archived and downloadable, so you can subscribe to a channel on your podcast app (iTunes, or I use Podcast Addict on Android) and download an episode when you want to listen absolutely FREE.

So, what podcast are awesome? I have a list 🙂

This American Life: Stories from all over the country on all kinds of topics

this american life

The Moth: Live storytelling sessions shared on a theme by theme basis

the moth

Beautiful/Anonymous: Beautiful stories from anonymous people with Chris Gethard

The Skeptic’s Guide to the Universe: Science, superheroes, dumbest stuff, etc.

Serial: One story told week by week for the whole season

Kobo Writing Life: Tons of writing topics and interviews

kobowritinglife_rgb

The Author Hangout: Mainly focused toward indie authors with marketing tips

author hangout

If you’re a podcast listener, tell me what you’re listening to, and if you’re not, try some of these out!

Open Doors and Plot Holes

Maybe this only happens in my house, but unlike the picture above with nicely closed cabinet doors, I can walk into a room and, no kidding, there is almost always at least one drawer, cupboard door, or package of something or other left open. Usually, more than one. There have been times when I’ve walked into the kitchen and literally every cupboard door is standing open because someone was looking for something and, after finding it, walked away.

What does this have to do with plot holes?

Your readers are like one of my kids looking for the bag of chocolate chips they want to add to their spoon of peanut butter. They keep looking for the answers you’ve promised them, scouring every page, rereading when they think they might have missed something, or silently working out all possible endings when they’re forced to put down a book and pay attention to real life for a few hours.

Those times when all the cupboard doors are left open because they have to search that hard, it often results from one of two things:

1: They’ve opened every other door in the kitchen and are reaching for the last one, opening it slowly, only to find, the cupboard is bare and the answers you promised aren’t actually in the kitchen, or anywhere…and they walk away, annoyed and vowing to never read anything of yours again because, dang it, when you want a snack and can only find celery sticks that make your mouth itch, your definitely not going to take the time to clean up your mess.

OR

2: They reach for that last cupboard door, pull it open and – because you’ve done an impeccable job of filling in holes and stretching out your reveals – all those awesome answers come flooding out at the very end for your reader to gobble up as hungrily as my kids might those cookies I tried to hide from them, and abandon the kitchen in complete satisfaction…forgetting to close all the cupboard doors.

The point?

Little Blond Girl Just like when my kids (my daughter specifically) stomps away, annoyed I haven’t purchased sufficient snack-worthy foods, your readers will walk away when they finish a book unsatisfied because of questions you never answered if your book leaves them with option #1.

I’ve been teaching a self-editing class this semester, and one of the best tips for avoiding plot holes is to re-outline your novel or story as you do your first major edit.

Why?

Editing sucks, right? 90% of writers will agree with me on that, I’m pretty sure.

Outlines suck even more. Okay, maybe only other pansters will agree with me on that, but that’s got to be at least 50%, right?

You know what sucks more, though? Having a reader leave a nasty review…one that’s legit and calls you out on shortcuts you took or hints you failed to live up to.

During your first major outline, take the time to outline your book, taking note of all the hints you added in, the questions you posed, and the bits of backstory you teased your readers with.

Did you follow up on each and every one?

If not, you have two choices:

1: Nix it. If you never followed up because that particular tidbit simply didn’t pan out, remove it.

2: Fill in where you neglected to follow through. Any questions you posed that pertain to that particular book (notice I’m not talking series-length questions) make sure you have an answer, or make it apparent that question will be answered in a subsequent book, if you’re working on a series.

Most readers have a Love/Hate relationship with valid cliffhangers.

ALL readers have a Hate/Hate relationship with lazy writing that leaves them questioning why they purchased a book.

Don’t let your readers down. Answer every question you ask, even the ones you might have forgotten about from those first few chapters when the concept of your story was still in flux. You’ll thank yourself later, and so will your readers. Nobody wants to end a book like Lost Season 6, trust me. Rants are still happening about that finale six years after the fact.

Here I go again…

So, about 7 years ago, I started looking for an agent or publisher. I had two finished manuscripts I was ready to send out. I also had a toddler and a kindergartener and a very supportive husband. What else did I have going for me that would entice and agent or publisher to pick me up?

Nada.

Had no clue about social media (wasn’t even on Facebook), no website, no publishing cred, no writing degree, nothing.

Guess how it went?

Nobody was interested. I had a tiny handful of agents or publishers requests a few chapters, then nothing. Admittedly, the publishing climate at that time wasn’t terribly open and no one wanted to take on a newbie. So, I decided to self-publish. I started figuring out the whole social media and marketing thing. I kept writing. I got picked up by several publishers along the way, having good and bad experiences, and now have 20+ books published either traditionally or indie, and even made the USA Today Bestsellers list as part of an awesome box set.

Now what?

I’ve got it into my head that I want to try the agent route again. I don’t know how it will go, but I’m going to do it anyway. That’s a big cliff to jump off of because it involves a lot of research, waiting, heartache, and more waiting.

To anyone else who is thinking about joining the agent hunt, I thought I’d share a few resources that can make it a little easier.

TIPS FOR THE AGENT HUNT

https://querytracker.net/ — Great for finding agents accepting submissions and what genres they want, and keeping track of your queries and responses.

Twitter and Facebook — great for seeing what the agents you’re interested in are doing and looking for “right now” and also for getting to know their personality and if it’s someone you’d be comfortable working with.

http://www.publishersmarketplace.com/ — Great for seeing what agents have been up to lately, when they’re last sale was and what publishing house the sale was with.

http://www.agentquery.com/ — database of literary agents, who’s taking what, and how to submit.

Comparable titles — know what your book is up against and be ready to tell and agent why yours will fit right in with other popular books readers are currently gobbling up.

QUERY HELP

If you need help writing a strong query letter, I recently did a podcast on the topic. Just click the Write. Publish. Repeat. logo below.

MIA…sorry about that!

I don’t think I’ve written a blog post that wasn’t a pre-prepared promo of some kind since the beginning of the year. It’s been a hectic start to 2016, and now that we’re beginning month 4, I finally found some time to sit down to blog.

What has been keeping us so busy lately?

iStock_000024086772Large There have been some health issues in our family, we’ve had a huge shift in our spiritual and religious beliefs-which has affected a lot, and I managed to seriously over schedule myself when it came to my writing and teaching schedule. Add in track and soccer, taxes, regular every day family, house, and work stuff, and a few panic attacks thrown in there, and yeah… I feel like we’ve been running since January and haven’t really had a chance to breathe until recently.

My hubby shouldn’t have to travel again until summer, we have less than a month left of sports events and practices, health issues are under control for the most part, major deadlines were met, we’ve got a plan for fixing up the backyard (yay!), and I’ve decided to go back to school to finish my bachelor’s degree-which will be tough, but will also help improve my work situation. Things are getting back on track.

2016-03-29 08.02.02 I’m still writing, which is a huge stress reliever for me. Running keeps me grounded as well-not to mention keeps my back and shoulders from killing me. Writing-wise, I’m working on finishing Wicked Revenge. Personally, I’m looking forward to spending the summer camping and working in the yard with my family as soon as the always volatile spring weather of New Mexico figures its crap out and decides to warm up.

If you have tips on keeping the crazy under control, I’d love to hear them 🙂

And so it begins…#NaNoWriMo, to be specific

I’ll preface this by saying, there’s a very good chance I won’t complete my 50k words for NaNo this year. I can’t seem to focus on writing Wicked Revenge and we’re taking a real live vacation that doesn’t not involve work this month as well.

Having said that, I’m going to to my best. Here’s what I’ve got to far 🙂

Sneak Peek of WICKED REVENGE, book 4 (the final book) in the Someone Wicked This Way Comes series!

***SPOILER ALERT***

There are some spoilers in this short first chapter, so if you haven’t read the first three books, you may want to skip this post!

Also, I haven’t edited this much, so please excuse any typos 😉

Wicked Revenge

Someone Wicked This Way Comes

Book 4

1: True Purpose

(Oscar)

“This place sucks,” I mutter under my breath. The dust is irritating, aggravating. Grime, everywhere. Dirt. Trash scattered around like my thoughts often are. It’s not like the hospital. I don’t want to be at the hospital, refuse to go back to that place, but it was clean, orderly, pristine. It smelled of chemicals, though. I don’t hate the smell of chemicals, but I don’t like it either. I can’t decide if it’s better than the mildewed, dusty smell of this place. Maybe it’s worse.

It’s not a good place for a baby, either way.

Thoughts snap like twigs, warning me not to think about him. Not yet. It’s too…frightening. Yes, too scary to think about him…my son. He’s safe for now. Because I’m not with him. Because he doesn’t know me. What I am. What I’ve done. He is still pure. I want him to remain that way as long as possible. Not be infected by the hunger, the power it promises so falsely, the addiction it breeds. No, he must stay safe from all of this.

“Oscar,” Zander says.

He doesn’t touch me. Because he knows I’m still angry with him. He was supposed to protect our sister and he failed. That will take time to forgive. Maybe too much time. It’s difficult to gauge time sometimes. Like right now. How long has it been since I killed David? It happened soon after he tried and possibly succeeded in breaking Van. Almost immediately after foolish, stupid Zander tried to kill him in my place. He thought he knew the secrets I had discovered years ago. A baby bird with no feathers trying to fly. He was an idiot to think he held enough pain. No one holds as much pain as I do. Not after killing my own parents, after being locked up with the insane, after being forced to abandon the only woman I knew how to love…and with her, our son.

Days. It had only been days since I twisted the consumed pain I held and turned it into a weapon. So much pain and suffering swallowed over the years, all unleashed on the man who tried to use my little sister, snap her mind and heart, crush her into subservience so he could use her…use her power. David has been dead two days and the rest of the Godlings are floundering without a leader.

No. They have a leader. Stupid lemmings. Power doesn’t equal leadership skills. They are too blind to see, or maybe care. I should not be leading anyone. My mind is too broken to lead. But they chose me. Because I killed David. I saved them. Or so they think. David was not the real enemy. A small one, yes. But not who they should truly fear. That is reserved for the soul-sucking power-whore known as Isolde Zara.

“Oscar,” Zander says again. “What do you think? Will this work for now?”

Scraping my thoughts back under control, I scowl. “It stinks in here. It’s a filthy place.”

Zander sighs. “Yeah, I know. We’ll clean it up. Will it work, though?”

Why is he asking me? What do I know about real estate? It will work as well as any other run down, abandoned building. I suppose it helps that it was once a school. The Godling infants running around pretending to be adults and have knowledge on things need a school. What else are they supposed to do with the real children bumbling around now? They can’t stay at the compound.

All those loyal to David ran as soon as I burned away his life and ended his reign. Those not completely twisted into sadistic, amoral, power-hungry lunatics, are trying to pick up the pieces. Get the students to safety before David’s cronies return and kill them all. Or take the children. I’m not sure what they plan. The compound is unsafe, regardless of what idiot plan the sheep of now-dead David intend to execute.

“It is not sufficient,” I say, possibly in answer to Zander’s question, “but it will work.”

Zander closes his eyes and breathes out slowly, as if I’m the one to blame for all of this. Am I? It’s hard to tell sometimes. My lips press together as I force my thoughts into order and ponder the question. No. This isn’t my fault. I may have helped escalate the madness, but I did not begin it. The true beginning is too far back to comprehend. The more recent beginning, that is less complex. David and Isolde are responsible. They are more mad than I will ever be. Were, in David’s case. His mind is now ash and no danger to anyone.

Isolde, however…

She is more clever than most. More evil, as well. Intelligent and vile is a bad combination. One of the worst. She will never stop until she has what she wants. Eradication. Every Godling life snuffed out like a spent candle. Most of these imbeciles running around, I couldn’t care less about. Even Zander, with him I am on the fence, but leaning toward the idea that he will one day be the man he is capable of becoming. The rest could rot and I wouldn’t be troubled much.

Van is different. Emily is different, though she’s not Godling. Joshua…he is most different of all. He is Godling and perfectly pure. People like Isolde have not yet had the opportunity to corrupt my son, and she will die before she has the chance.

The other Godlings, they all think I am the One. The person meant to save them and restore the balance. They are wrong. Killing David doesn’t make me a savior. It makes me a weapon. The pain must be twisted and bent to become a tool of destruction. That was not its original purpose. A handy thing, but not natural. Not meant. I am not the leader they need. But I am who they want…for now. Until someone else discovers the true purpose of the power and ends the killing for good.

After I destroy Isolde, that is. It would not do for the truth to be discovered too soon.

If you want to make sure I finish this project, join me on the NaNoWriMo site and be my writing buddy so you can prod me along. My user name is Yomamamma (I couldn’t spell when I set this up apparently, because I meant to put Yogamamma, but oh well, lol!)