blurbs – USA Today Bestselling Author DelSheree Gladden

Book Blurbs: Crafting the Blurb

While the hook is critical to a great blurb, the body of the blurb deserves equal attention. Consider it’s effectiveness as a whole as well as it’s individual parts.

Word Choice Matters

Choosing the right words can make all the different in a blurb. Be certain to make sure your word choice communicates the tone of the story by using words that fit the genre and situation. A dark thriller will use more intense wording while a rom-com will use light, fun words.

Word choice should also match the time period and regional setting. If you’re writing historical fiction that should be apparent within a few sentences through carefully selected words and phrases. Maintain regional accuracy without overloading the blurb with slang or colloquialisms.

It’s also all right to use hyperbole when appropriate, such as “unimaginable” for a shocking crime or “intoxicating” for a sudden and passionate romance, but don’t overdo it. Stuffing the blurb with hyperbole will exhaust the reader.

Avoid clichés, superfluous words, description, unnecessary adverbs, and “chatter” as much as possible. The blurb should be too the point and directly communicate the basics of the story to the reader.

Be Concise

Blurbs should run 100-150 words in most cases. Blurbs placed on the back cover of a book may be longer depending on space available during formatting. Blurbs for online retailers should be on the shorter end of the range since people browsing often skim.

Don’t try to tell the reader everything you think might interest them in a blurb. Stick to the important highlights and leave backstory, secondary characters, subplots, and similar information to be discovered when reading the full book.

It may be helpful to start writing a blurb with bullet points to sift out what should and shouldn’t be mentioned. Expand on the bullet points with 1-2 sentences about each point.

Utilizing Cliffhangers

This isn’t a must in a hook, but for many stories a cliffhanger ending in a blurb will be a good nudge for readers toward purchasing.

Cliffhangers can also help you avoid giving away too much in a blurb. Cliffhangers focus on the main conflict the characters face but only hint at a possible resolution. It’s important to present the problem and leave readers wondering how the character will overcome it.

The answer to how the story will resolve shouldn’t be too obvious.

Even with books that are more formulaic, it’s important to make the reader curious about how this particular story will unfold. While most romances end in a happily-ever-after scenario, they don’t (or shouldn’t) all reach it the same way. Hint at the uniqueness and leave it at that.

Formatting the Blurb

Once you’ve finished crafting the blurb, the work isn’t quite done. It’s important to format blurbs according to genre conventions. Each main genre has it’s own nuances when it comes to formatting. Fore example:

Contemporary romance tends to use short, 1-2 sentence paragraphs that highlight main points of the storyline.

Historical romance tends to use longer paragraphs with a more in-depth summary of each point of interest.

Study blurbs on Amazon in your genre to make sure you’re formatting correctly. Of course, sometimes you need to break out of conventions to highlight a unique aspect of your story, but make sure there’s a reason for using a unique format and that it conveys the tone or action of the story.

Effective blurbs intrigue readers. Highlight the most interesting aspects of the book that will hook readers and make the need to find out more great enough to click the buy button.

Book Blurbs: Irresistible Hooks

The first few lines of a blurb should contain the hook, the attention-grabbing snippet of information about the book that will entice readers to wonder what will happen next and hopefully get them to buy the book.

Crafting the Hook

A great hook catches readers’ attention, but there are different ways to accomplish that. Consider these examples from published novels:

Write something that startles the reader: “Shaye Archer’s life effectively began the night police found her in an alley, beaten and abused and with no memory of the previous fifteen years, not even her name.” Malevolent by Jana DeLeon

Open with the inciting incident: “When Willow is born with severe osteogenesis imperfecta, her parents are devastated—she will suffer hundreds of broken bones as she grows, a lifetime of pain.” Handle with Care by Jodi Picoult

Create intrigue: “Inspired by a terrifying true story from the author’s hometown, a heart-pounding novel of suspense about a small Minnesota community where nothing is as quiet—or as safe—as it seems.” Unspeakable Things by Jeffrey Eugenides

Introduce something ominous: “A bloodthirsty sheriff is terrorizing a small Texas town where justice has been buried with his victims.” In the Heart of the Fire by Dean Koontz

Make the characters sympathetic and relatable: “What happens when the most beautiful girl in the world marries the handsomest prince of all time and he turns out to be…well…a lot less than the man of her dreams?” The Princess Bride by William Goldman

Capture the reader’s heart : “Every so often a love story so captures our hearts that it becomes more than a story—it becomes an experience to remember forever.” The Notebook by Nicholas Sparks

Focus on the Main Characters

Introduce the main characters and leave the side characters for the reader to discover once they start reading. Trying to include side characters in a hook will make it too wordy and confusing for the reader. If a reader has to reread a hook to understand it, you’ve already lost them.

It’s important to get readers interested in the characters right away. That means focusing on the basics, the most intriguing aspects. Give his or her name, a few important traits that make the characters unique or interesting, explain what the situation is, and what dilemma or conflict the characters are going to face.

Staying focused on engaging and capturing the reader’s interest with a hook will help you pair down unnecessary details and highlight the strengths and uniqueness of your book.

Book Blurbs: Formulas and Pitches

I’m generally a big fan of carving your own path and ditching conventions that don’t work for you, but when it comes to blurbs, that may make you lose your mind. Blurbs are so challenging for most writers there’s no point reinventing the wheel and doubling the work. Start with what is time tested and reliable, then adjust and adapt to make it suit your work.

A Formula That Works

Below is a general formula that will get you started with writing a well-structured blurb. Once you have the basic elements, change it up in whatever way best portrays your novel and compels a reader’s interest.

The first 1-2 sentences should state the purpose or central theme of the story or character journey. These few words should also briefly introduce the characters and initial situation. It is critical that the reader finds the characters interesting and likable, or they will not want to spend hours with them reading the book. Lastly, the first few lines should introduce the main problem or source of conflict.

The first paragraph should indicate the twist without giving too much away. Don’t spoil the ending in the blurb or give away important details that will take away from the story’s suspense when reading. Limit yourself to establishing the stakes of failure or of the relationship not working out.

The last paragraph should wrap up the story introduction and entice readers to find out more. The desire to know more relies heavily on a connection with the characters. If the reader doesn’t care about the character, he or she will not care about what happens to the character, either. End the blurb with a question or with a sentence that sets the overall mood of the story. Again, do NOT give away the ending!

A blurb is not a synopsis. It’s a tease meant to make the reader need to buy the book in order to know how the characters’ story will end.

Crafting a Sales Pitch

Convincing the reader they need to know the ending starts with developing a connect between the story and/or characters and the reader, but it’s also important to realize the blurb is a sales pitch and needs to be written like one.

The first sentence must grab the reader’s attention. Readers have very short attention spans and tend to skim when browsing online. You have minimal time to hook them and make them ask what will happen next?

Think of this first sentence (two at the most) as an elevator pitch. It should capture the most interesting part of the story. That may be the conflict, mystery, romance, etc. When writing this sentence, consider what element of the story will have the biggest draw for readers and focus on that aspect.

Whatever will most make readers want to check out your book, mention it in the first line. This first sentence often sits by itself on retailer sites before the bulk of the blurb, giving it a better chance to catch the reader’s attention.

The preview on most ebook retailer sites barely gives you more than a sentence or two before readers have to click “read more,” so make that first sentence count!

Even though blurbs are sales pitches, don’t make promises the book can’t keep. Punching up certain elements to make a story seem more appealing will backfire when disappointed readers leave negative reviews.

Book Blurbs: What and Why?

Condensing a full story into a few paragraphs takes concise wording, understanding the purpose of the story, and developing a great hook. This blog series will dive into defining and book summary/blurb and the techniques of effective book blurb writing.

What is a blurb?

A book summary, or blurb, is a short description of a book used for promotional purposes, including the book description listed on retailer websites and the book’s back cover. The term blurb is often used in place of book summary, and I’ll use it throughout this series because it’s a common term and easier to type.

Blurbs give the reader a brief idea of the book’s content. They are NOT a full synopsis of the book and should not contain any spoilers of major plot points, including the resolution. Blurbs are NOT a summary of the first chapter, which is an all too common trap authors fall into when writing blurbs. Focus on the bigger picture.

A blurb highlights the genre/subgenre, purpose, situation, conflict, and characters of the story. It should give the reader a clear idea of what kind of book they are looking at and set expectations for what the book will deliver.

A blurbs style and formatting varies slightly depending on genre, and can change over time depending on industry trends. It’s important to occasionally review and adjust blurbs to fit current reader interests and expectations.

Blurb Writing Challenges

It’s always a challenge to boil down an entire story into a few hundred words. You’ve put endless hours into writing and editing a story, only to be asked to summarize it in a few sentences. The task often seems impossible, but there are ways to survive such torture.

Most writers hate this part of publishing. After developing so many details and intricacies to craft a well-written story, it’s a incredibly difficult to take all of those nuances and wonderful subplots back out of the story and convince readers to buy a book on only the highlights.

Boiling a full story down to a few paragraphs requires concise word choice, pinpointing the purpose of the story, and developing a great hook.

How to Write a Blurb

Traditionally, blurbs are written in third person present tense. This may feel odd at first, since few books are written this way, but it is one of those longstanding industry standards that remains despite so many other changes in publishing.

One of the few exceptions to this is contemporary, modern romance. For reasons that I’m not sure anyone really knows fully, contemporary romance blurbs are commonly (though not always) written in first person present tense. The most likely reason for this shift has to do with the recent popularity of writing in first person in popular fiction and the fact that many contemporary romance writers are independently published and have control over how their books are listed and portrayed on retailer sites.

Do you have to write your blurb in a particular tense or style? Not really. Consider what style matches the novel’s style and what format, tense, or styles will prepare readers for that point of view. It’s a good idea to study the top 100 blurbs in a genre or subgenre to decide which is best for a particular novel.

The Purpose of a Blurb

When considering how to craft your blurb, think about the book’s purpose. Readers want to know the main point or purpose of the book when reading a blurb. They want to know if a particular book is what they’re looking for and if it will fulfill their expectations.

When writing the blurb, focus on the main point or purpose of the story, first and foremost, the consider what need the book will fulfill for the reader. Readers often search for new books with search terms that describe what they are in the mood to read right in that moment. A blurb should tell a prospective reader if a book truly fits that need, such as escapism, sweet romance, excitement, suspense, etc.

Make the purpose of the book clear early in the blurb. This should be contained in the first one to two sentences. It should also be accurate and not misleading. Readers get very upset when they spend money on a book only to realize it was inaccurately portrayed.

An example of a clear and accurate blurb opener, consider White Rose, Black Forest by Eoin Dempsey: “In the shadows of World War II, trust becomes the greatest risk of all for two strangers.” The riskiness of trust during war times is the clear purpose of this story and is pointed out in the first line of this blurb.

Although condensing a story down to a few paragraphs is never easy, understanding what a blurb is and why you are writing one will help you craft a purpose-driven blurb that will entice readers.

Writing a blurb that catches reader’s attention

It’s always a challenge to boil down and entire story into a few hundred words when writing a blurb. Most writers hate this part of publishing. We took all this time developing details and intricacies and now we have to take all of that back out and convince someone to buy it in two paragraphs or less.

How do you do that well?

Here’s a few things I’ve learned over the years.

A blurb is a sales pitch

The first sentence must grab the reader’s attention. Think of this sentence as an elevator pitch. It should capture the most interesting part of the story. That may be the conflict, mystery, romance, etc. Whatever it is that will most make readers want to check out your book, mention it in the first line.

This first sentence often sits by itself before the bulk of the blurb, giving it a better chance to catch the reader’s attention. The preview on most ebook retailers barely gives you more than a sentence or two before readers have to click “read more,” so make that first sentence count.

Format the blurb according to genre conventions

Contemporary romance tends to use short, 1-2 sentence paragraphs that highlight main points of the storyline. Historical romance tends to use longer paragraph with a more in-depth summary of each point of interest. Study blurbs on Amazon in your genre to make sure you’re formatting correctly.

Of course, sometimes you need to break out of conventions and do your own thing. Just make sure there’s a reason for using a unique format and that it conveys the tone or action of your story.

Start with a formula that works

First, introduce the situation, then tell readers about the main problem or source of conflict, and indicate the twist without giving too much away. Effective blurbs often end with a question or with a sentence that sets the overall mood of the story.

Don’t give away the ending. This isn’t a synopsis. It’s a tease.

Leave the side characters out of it

Introduce the main characters and leave the side characters for the reader to discover once they start reading. It’s important to get readers interested in the characters right away. Give their name, a few important traits that make them unique or interesting, what their situation is, and what dilemma or conflict they’re going to face.

Don’t try to introduce side characters in the blurb. It only clutters the pitch and may make readers lose interest.

Use a cliffhanger

This isn’t a must, but for many stories a cliffhanger ending in a blurb will be a good nudge toward purchasing. Avoid giving away too much in a blurb. Present the problem and leave readers wondering how the character will overcome it.

This answer shouldn’t be too obvious, though. Even with books that are more formulaic, it’s important to make the reader curious about how this particular story will unfold. Most romances end in a happily-ever-after scenario, but they don’t all reach it the same way.

Choose your words carefully

Communicate the tone of the story with words that fit the genre and situation. A dark thriller will use more intense wording while a rom-com will use light, fun words. Word choice should also match the time period and regional setting. It’s also all right to use hyperbole when appropriate, such as “unimaginable” for a shocking crime or “intoxicating” for a sudden and passionate romance, but don’t overdo it.

Keep it short and to the point

Blurbs should run 100-150 words in most cases. Don’t try to tell the reader everything you think might interest them. Stick to the important highlights.

It may be helpful to start writing a blurb with bullet points to sift out what should and shouldn’t be mentioned.

There’s no one correct way to right a blurb that will help sell a book, but starting with proven tactics and expanding from there can help you craft an enticing blurb.