It’s always a challenge to boil down and entire story into a few hundred words when writing a blurb. Most writers hate this part of publishing. We took all this time developing details and intricacies and now we have to take all of that back out and convince someone to buy it in two paragraphs or less.
How do you do that well?
Here’s a few things I’ve learned over the years.
A blurb is a sales pitch
The first sentence must grab the reader’s attention. Think of this sentence as an elevator pitch. It should capture the most interesting part of the story. That may be the conflict, mystery, romance, etc. Whatever it is that will most make readers want to check out your book, mention it in the first line.
This first sentence often sits by itself before the bulk of the blurb, giving it a better chance to catch the reader’s attention. The preview on most ebook retailers barely gives you more than a sentence or two before readers have to click “read more,” so make that first sentence count.
Format the blurb according to genre conventions
Contemporary romance tends to use short, 1-2 sentence paragraphs that highlight main points of the storyline. Historical romance tends to use longer paragraph with a more in-depth summary of each point of interest. Study blurbs on Amazon in your genre to make sure you’re formatting correctly.
Of course, sometimes you need to break out of conventions and do your own thing. Just make sure there’s a reason for using a unique format and that it conveys the tone or action of your story.
Start with a formula that works
First, introduce the situation, then tell readers about the main problem or source of conflict, and indicate the twist without giving too much away. Effective blurbs often end with a question or with a sentence that sets the overall mood of the story.
Don’t give away the ending. This isn’t a synopsis. It’s a tease.
Leave the side characters out of it
Introduce the main characters and leave the side characters for the reader to discover once they start reading. It’s important to get readers interested in the characters right away. Give their name, a few important traits that make them unique or interesting, what their situation is, and what dilemma or conflict they’re going to face.
Don’t try to introduce side characters in the blurb. It only clutters the pitch and may make readers lose interest.
Use a cliffhanger
This isn’t a must, but for many stories a cliffhanger ending in a blurb will be a good nudge toward purchasing. Avoid giving away too much in a blurb. Present the problem and leave readers wondering how the character will overcome it.
This answer shouldn’t be too obvious, though. Even with books that are more formulaic, it’s important to make the reader curious about how this particular story will unfold. Most romances end in a happily-ever-after scenario, but they don’t all reach it the same way.
Choose your words carefully
Communicate the tone of the story with words that fit the genre and situation. A dark thriller will use more intense wording while a rom-com will use light, fun words. Word choice should also match the time period and regional setting. It’s also all right to use hyperbole when appropriate, such as “unimaginable” for a shocking crime or “intoxicating” for a sudden and passionate romance, but don’t overdo it.
Keep it short and to the point
Blurbs should run 100-150 words in most cases. Don’t try to tell the reader everything you think might interest them. Stick to the important highlights.
It may be helpful to start writing a blurb with bullet points to sift out what should and shouldn’t be mentioned.