Posted in books, marketing, self publishing, social media, writing

Marketing Primer: Blogging

My first piece of advice on blogging is…only set up a bog if you’re committed to blogging on a regular basis!

If you are committed to blogging regularly, keep reading for tips on getting started!

One of the main benefits of blogging is that it provide fresh content

Fresh content improves your Google ranking and draws more visitors to your website.

Before you get started, consider the purpose of your website and whether or not blogging fits in to that purpose.

Consider the amount of time you can commit to blogging and how consistently you can produce content.

Think about what type of content you are capable of providing and realistically assess your short form writing ability.

Lastly, evaluate your organization and scheduling ability. Keeping a regular schedule is important in keeping and gaining new followers.

Types of Blog Posts

One of the toughest parts of blogging is figuring out what to blog about. Here are a few suggestions to consider:

Informational or craft posts. What are you knowledgeable about in your field, or what do you most enjoy writing about? Share your expertise with your readers. You can even share things you research for a story to intrigue readers about a project.

Promotional posts. Keep these types of posts limited to about 1 in every 4 posts to avoid coming off as overly salesy. A blog should provide useful content, not just shout at readers to buy your book.

Excerpts. Share excerpts from upcoming projects and past books. You can even share random bits of writing that aren’t connected to a book or story. Keep your work fresh in reader’s minds.

Sneak peeks/announcements. Share important news with your readers, such as new releases, awards, milestones, and more. Do share sales or deals, but remember not to overdo it.

Character interviews. These can be a fun way for readers to get to know your characters and to include character sketch information that didn’t make it into the book. If you include a picture of your character, make sure it is not a celebrity but a photo you own the rights to.

Guest posts from other authors. Invite other authors to share a post about their work, writing journey, personal story, or information on a topic your readers might enjoy. This is a good way to give back to the author community and make connections.

Interview other authors. Chat with another author about a specific topic. This can be done in written form, audio, video, or all three! The more interactive content you have in a post, the more engaged readers will typically be.

Writing progress updates. Create short posts to let readers know where you’re at on a specific project, possibly even with a projected release date once you get closer to finishing. You can include a short excerpt, info about research, setting, character development, etc. as well.

Personal stories/updates. If you are comfortable talking about your own writing life, personal life, or just what you’ve been up to lately, readers love getting to know authors on a more personal level. Steer away from rants, attacks, or venting on non-book-related topics. Remember to always keep it professional.

Blogging Tips

Pick a realistic schedule and stick to it. If you only have time to blog once a month, only blog once a month. There is no set requirement for how often you have to blog, but traffic stays more consistent when readers know when to expect new posts.

Pick a style, tone, topics and stay consistent…for the most part. Don’t completely lock yourself down on what you can blog about, but try not to be too all over the place or readers won’t know what to expect and may lose interest if only a few posts are relevant to their interests.

Make your blogging life simple by choosing a blogging/website platform that will autoshare your posts to social media. This will save you a lot of time and prevent posts from being forgotten.

Make sure to use SEO (search engine optimization) techniques such a using keywords within the text of the post. It’s also important to utilize tags and categories to help readers quickly find what they’re looking for and to make sure search engines find your posts.

Lastly, don’t just use your post title when sharing on social media. Add strong copy to the preview or social media post to draw readers in. Tell them why they will find this post useful.