Posted in publishing, writing

Indie Author Basics: Networking with Authors

Networking with Authors

Networking with other authors is important for several reasons. It opens up opportunities for collaborations, group promotions, learning, and support.

There are several great Facebook groups that have helped me with all of these: Alessandra Torre Inkers, ChickLitChatHQ, and Create If Writing.

These are just some of the few I’ve found helpful, but there are many more out there! Many are genre or topic based, and you can pretty much find a group for anything you’re interested in.

Networking with authors is also a great way to learn more about agents, publishers, and services in the publishing industry. Getting someone’s honest experience with one of these can save you a lot of headaches or steer you in the right direction to find that perfect fit.

Network though Writer Groups

Joining a writing group (online or in-person) is a great way to find support along the often-lonely journey of writing and publishing. If you can attend an in-person group, I highly encourage that route, because we all need to get away from our computers and out of our own heads once in a while. Online writing groups can be beneficial as well, especially for getting feedback and asking questions.

The biggest plus of networking with other authors is learning from them and getting help when you need it. Many authors who’ve been in the indie publishing world for a lot of years had to learn it all on their own, because there weren’t many resources ten or fifteen years ago.

Most of these authors know how hard it is to start at square one and are very willing to help newer authors and aspiring writers. Don’t be afraid to ask for help or advice!

Ask questions and learn form others
Posted in creative writing, marketing, publishing, self publishing, social media, writing

Indie Author Basics: Book Marketing

Marketing is one of the biggest chores for indie authors. There are so many avenues it can be overwhelming. Breaking it down to the basics can help you get started developing a plan and getting your book in front of readers!

Websites

Websites as part of a marketing strategy

Websites are important, even though readers often tell me the biggest reason to go to an author’s website is to find the order of books in a series.

Readers aren’t always your main target with a website, though. So who is? Media, agents, publishers, and other industry professionals. They go to websites to find a bunch of information all in one place.

Many website services are free or low-cost for a basic setup. Popular sites include WordPress, Wix, and Square Space. Yearly hosting fees for paid websites are usually in the $60-$500 range, depending on how intricate the website is and what special features you want.

Domain name registration is $10-$20 per year and well worth the cost! A .com site looks WAY more professional than a .wix.com or .wordpress.com site.

Custom designed sites are the most expensive options, for the design work and for hosting costs.

Blogs

Blogs can be a great way to drive traffic to your website on a regular basis, but only if you’re willing to put in the time to blog consistently. If you don’t have time for that, don’t start a blog.

Social Media

Social media book marketing

Social media account are vital in today’s marketing world. Not only are they great places to grow your fan base and develop relationships with your readers, an account is required on most platforms to be able to run ads.

This doesn’t mean you have to run out and join every social media site known to man. ONLY sign up for the ones you’re actually going to use consistently. The most popular and effective right now are Facebook, Twitter, Instagram, Pinterest and Amazon ads.

Most social media platforms are free to set up and running ads can be done even on a very small budget.

Book-Related Profiles

Sign up for author profiles and popular book related sites. Unlike social media, you don’t have to actively do anything on these sites. Having a profile allows you to add your books, run ads, and gain followers, though.

Popular book-related sites right now include BookBub, Goodreads (don’t read reviews!), and My Book Cave. Most of these types of sites are free to sign up, but may be a bit pricier to run ads or features on and you have to be approved for features.

Newsletter Features

There are a million book-related newsletters out there that accept free and paid feature spots. The biggest the list, the higher the price. However, many smaller ads (free or $5) can be very effective. Most writers have a hard time getting features on bigger lists without a lot of reviews.

Making a Plan

Marketing Basics for Indie Authors

There’s a lot of trial and error involved with book marketing. Everyone’s book is different and will speak to readers in different ways.

Start small. Test out multiple avenues and keep track of what does and doesn’t work. As you evaluate the effectiveness of different tactics, you’ll be able to start making a solid plan.

Posted in books, creative writing, publishing, writing, writing advice, writing thoughts

Indie Author Basics: What is an indie author and is it right for you?

What is an indie author?

An indie author is a writer who self-publishes to sell their work, who approaches publishing as a business, who retains all or most rights to their work, and who retains creative control over their work.

Authors today have many more publishing options than they have in the past. The three most common are traditional, indie, and hybrid. What are the differences between being a traditional, hybrid, and independent author?

Traditional: Contract with a publisher to have a book published. Sign over some or all rights to the work for a specific period of time. Most production decisions are made by the publisher. Publishers bear the cost of production and some marketing. Royalties are shared between the publisher, agent (if there is one), and the author.

Indie: Self-publishes all their books. Retains all rights to their work. Earns higher royalties. Author bears productions costs and marketing costs. Retains full creative control. Approaches writing as a business/career.

Hybrid: Publishes through a publisher and self-publishing. At least one book is self-published. Has a non-exclusive contract with a publisher, or self-publishes books that have been passed on/release by the publisher using a right of first refusal clause. Indie titles may be backlist books released from contracts.

When considering which option is right for you, consider some of the following questions:

What aspects of publishing can you learn to do yourself?

What aspects will you need help with?

How much of your royalties are you willing to give up in exchange for help?

How much time to do you have to commit to publishing?

How much creative/production control do you want?

What rights are you willing to give up and for how long?

There is no one-size-fits-all answer to publishing and deciding on a publishing route should be well thought out.

Next week, we’ll talk about some of the responsibilities indie author take on to build their career.