Without a traditional publisher, what do indie authors need to handle on their own?
The list may be long, but it doesn’t have to be overwhelming. Breaking everything down can help you decide which tasks to learn to do yourself and which to hire out.
I’ll break these down in the coming weeks, but here’s a broad list of what indie authors devote their time to when not writing:
These costs include editing (developmental, copy editing, proofreading), cover design, formatting, setup, distribution fees. Next week, I’ll break down costs for each of these as well as options for reducing the overall cost of book production.
Marketing includes building a plan and carrying it out, learning about paid advertising and booking ads, setting up and managing social media accounts, participating in online and in-person events, writing and sending out press releases, and much more.
When it comes to networking, it’s important to engage with the author community, join groups and lists, make friends for support, find beta readers or critique partners, and learn from others in the industry.
Collaborations that are popular right now include box sets, worlds, promo groups, etc. These collaborations help authors expand their audience and reach, as well as learn more about marketing and promotion.
Reaching out to media, stores, businesses, etc. is part of marketing, but for many people it’s a different skill than interacting on social media or booking ads. Different types of stores have different requirements for booking an author signing, and bookstores aren’t the only option for signings. Learning how to approach a business, radio station, newspaper, etc. the right way can make a difference in being accepted.
Without an agent or publisher, indie authors are often responsible for organizing their own signings, publicity events, participation in books fairs, speaking engagements, conferences, etc. Learning about what types of events are worth while, how to get involved, or what type of classes to submit to a conference can help you make solid plan.
Over the next few weeks I’ll be discussing each of these topics in more detail. Follow the blog to make sure you don’t miss a topic!