Posted in books, creative writing, marketing, publishing, self publishing

Marketing Primer: Non-Social Media Advertising

Social media advertising is not the only option available to authors to market their books. Here are a few other avenues to consider.

Listing Sites

Listing sites offer spots in their newsletter for authors to advertise new releases, special pricing, or free books. Newsletter ads provide short term results and benefits, with a period of additional sales at a higher price or sell-through on other books in a series. This period after the initial promotion is where most of the revenue is made. These types of ads range from inexpensive to very expensive depending on the size of the service’s list. Big lists like BookBub can be very effective and produce a longer period of additional sales.

Banner Ads

Banner Ads are advertisements put in a prominent stop (usually the top of the page or sidebar) on a website. It’s important to check a site’s monthly or daily traffic before purchasing an ad. It’s almost important to make sure the price is promportional to the amount of traffic. These types of ads are moderately expensive, but also generally effective. The results are largely short term.

Review Services

Reviews effect buyer confidence, so it is important to seek out reviews for your books. Amazon Terms of Service prohibit paying for reviews or exchanging products in return for reviews, with the exception of providing a free book in exchange for an honest review.

Paying to have your book included in a review service listing is a viable way to increase your reviews and does not violate Amazon’s TOS. These services can be rather expensive, depending on the service. Service with large reader bases will cost more than smaller services. These types of services can be very effective at increasing reviews and provide long term results.

Author:

DelSheree Gladden was one of those shy, quiet kids who spent more time reading than talking. Literally. She didn’t speak a single word for the first three months of preschool, but she already had a love for reading. Her fascination with reading led to many hours spent in the library and bookstores, and eventually to writing. She wrote her first novel when she was sixteen years old, but spent ten years rewriting it before having it published. Native to New Mexico, DelSheree and her husband spent several years in Colorado for college and work before moving back home to be near family again. Their two children love having their cousins close by. When not writing, you can find DelSheree reading, painting, sewing, running, and adventuring with her family. Find out more about DelSheree and her books here: https://delshereegladden.com/

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