Posted in creative writing, marketing, publishing, social media, writing

Marketing Primer: Building an Author Platform

Start with the basics and don’t overwhelm yourself by joining every author/writing platform known to man.

We’ll go into more specifics about each of these topics over the next few weeks.

Websites as part of a marketing strategy

An author website is essential to building an author platform. It serves as a one-stop platform for information about you and your books. It doesn’t have to be elaborate or expensive, but it should be aesthetically pleasing and easy to navigate.

An email list is a critical component of building your platform because it creates a ready and interested audience you can reach directly. Start building your list as early as possible, even if you aren’t published yet.

Set up 1-3 social media accounts as an author. For Facebook, this means setting up a PAGE, not using your personal PROFILE. You can get in trouble for using your personal profile to promote your business. Which social media accounts are best depend on what tends to work best for authors/artists and which ones you enjoy using and/or find easy to use.

Setting up profiles on retailer and book-related sites give you more avenues to make your work visible, participate in promotions, and collect followers. Many of these sites require little to no engagement once your are set up, but can provide exposure and promotion benefits.

Setting up the basic parts of an author profile can be time consuming, but it is important to have an online presence where readers and industry professionals can easily find and contact you. For most of these, with the exception of social media, require only occasional updates to maintain, so the time cost to get them set up pays you back over time. Social media does require regular engagement to be effective, but can also provide community and support along with advertising opportunities.

For a more detailed breakdown of each of these topics, stop back by over the next few weeks!

Author:

DelSheree Gladden was one of those shy, quiet kids who spent more time reading than talking. Literally. She didn’t speak a single word for the first three months of preschool, but she already had a love for reading. Her fascination with reading led to many hours spent in the library and bookstores, and eventually to writing. She wrote her first novel when she was sixteen years old, but spent ten years rewriting it before having it published. Native to New Mexico, DelSheree and her husband spent several years in Colorado for college and work before moving back home to be near family again. Their two children love having their cousins close by. When not writing, you can find DelSheree reading, painting, sewing, running, and adventuring with her family. Find out more about DelSheree and her books here: https://delshereegladden.com/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.