Curating Strong Content
Specific Content
Before promoting a tweet on Twitter, it’s important to have strong content that will be effective to promote. Every social media platform is different and specific types of content work well on each platform. For Twitter, great content should:
- Be informative and useful
- Comment on trending news
- Be related to highly searched keywords
- Retweet other user’s useful content
- Lead or begin a discussion on trending topics
Pinned Tweets
On Twitter, you have the opportunity to highlight your content with a pinned tweet. It’s important to choose a pinned tweet that shows followers who your company is, what your brand is about, and what is going on in your company’s world. Pinned tweets are great for:
- Upcoming events
- Announcements
- Summarizing your company’s brand or mission
- A tweet with a strong call to action that will further your goals (i.e. email signup, purchases)
Images and Video
Enhancing your content with images and video is very effective on Twitter. Tweets with images or video are, on average, retweeted 150% more often than tweets that are text or links. Another benefit or images and videos are that they take up more space in the feed and grab the viewers attention.
- Ideal image/video size for Twitter is 1024×512 pixels
Hashtags and Trends
Hashtags are a great way to increase the visibility of your content on Twitter. Hashtags operate as search keywords for users trying to find specific topics. Twitter tracks trending hashtags. These are important to pay attention to and incorporate into your tweets when they are relevant. Using trending hashtags will help your content get noticed more.
Trends are important topics being discussed on Twitter. Trends are also tracked on an ongoing basis. When trending topics are relevant to your brand or mission, join the conversation and lead a discussion.
USA Today Bestselling Author DelSheree Gladden 