Posted in book marketing, book promoting, books, ebook, ebooks

Notes from a Book Buyer

At the “Writer’s and Scribblers” retreat this past August, I was able to attend a lecture from local book buyer, Jeanne Costello, buyer for a medium-sized indie bookstore in Durango, CO. She had a lot of great insights! I go into a little more depth in the podcast, but there’s a written set of notes below.

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  • There are 40-50k books published every year by traditional publishers (This doesn’t take into account all the self-published books)
  • Maria’s Bookstore (mid-size store) carries about 10k books in their shop
    • 2/3 are older books
    • they pick up about 5k new titles per year
      • 25-30% of those are returned to the publisher with ZERO sales
      • many books only sell ONE copy/year
      • decent sales for regular books are 2-3/year
  • When thinking about approaching a bookstore to carry your books, consider how people discover books and where your would be found on a bookshelf
  • Each bookstore has specific needs
    • Durango:
      • literary fiction, travel/outdoors, natural sciences, unplug/retreat/de-stress
  • With Fiction:
    • representation matters a lot
    • to the buyer and the reader
      • is it a professional product?
  • Cover art is IMPORTANT
    • needs to speak to the person who will love your book – not just to YOU
    • should be used as a marketing tool
    • Being simply an extension of your art doesn’t always work if it’s not communicating the right message
    • must indicate clearly to readers WHY they want to read your book
    • acts as a “short cut” to telling readers about your book
  • It’s important to understand destination and discovery
    • DESTINATION
      • have a particular book in mind before approaching a book buyer
        • specific topics/need
      • work to have “critical conversations” about your book to garner interest
    • DISCOVERY
      • there are SO many books to compete with
      • cover must speak to readers and buyer
        • pay attention to conventions of genre
      • know where your book would be placed on the shelves (specific category)
        • ask yourself where readers who will love your book will go looking for it
      • know comparable books
        • easier for staff to recommend to readers
  • Identify what your ambitions are
    • big chain store? small to mid store?
    • 2-3 sales/yr? 100s sales/yr?
      • if booksellers love your book it’s a great way to make inroads and gain exposure
      • having a book on the shelves alone will NOT help you reach critical mass goals
  • Self-published
    • what the book buyer needs to know:
      • how to buy your book
      • how to reorder
        • direct from author is very hard on buyer!
        • returnable is very important to stores!
          • allows them to “try out” books
        • local stores sometimes offer “consignment basis”
  • Book sales are up…
    • but not in proportion to number of books being published
  • Amazon doesn’t sell books to make money
    • they sell them to attract shoppers who will then buy more expensive/profitable items
  • Indie stores are more relevant the last five years – important to communities and creating buzz in communities
    • 6-7% up in sales
    • paperback book sales are up
    • ebooks sale have plateaued

For a more detailed discussion, listen to the podcast!

Author:

DelSheree Gladden was one of those shy, quiet kids who spent more time reading than talking. Literally. She didn’t speak a single word for the first three months of preschool, but she had already taught herself to read. Her fascination with reading led to many hours spent in the library and bookstores, and eventually to writing. She wrote her first novel when she was sixteen years old, but spent ten years rewriting and perfecting it before having it published. Native to New Mexico, DelSheree and her husband spent several years in Colorado for college and work before moving back home to be near family again. Their two children love having their cousins close by. When not writing, you can find DelSheree reading, painting, sewing and trying not to get bitten by small children in her work as a dental hygienist. Find out more about DelSheree and her books here: https://delshereegladden.com/

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