Posted in marketing

Creating a Marketing Plan: Part 4

To start at the beginning with your marketing plan, check out Part 1, Part 2, and Part 3. Keep reading for info on contacting media.

Contacting the Media

old microphoneRadio

  • Local stations are great to announce local events (call, email, FB). Most are very friendly to local authors and have regular community activities announcements they can include your event in.
  • College radio stations are often geared toward academic interests and many are happy to share about your literary events and may have a show about books or writing that might fit your skills.

Internet Radio

Blog Talk Radio is the biggest internet radio service currently and there are many writing/book related shows. Many are interested in author interviews/book news/writing advice.

Podcast LogoPodcasts

Look for ones geared toward author interviews, writing advice, marketing ideas, book news, etc. There are hundreds of writing.book related podcasts and many are looking for authors to participate on a regular basis.

YouTube

Post your own interview or release post about your book. Share an excerpt of your book by reading it yourself or recording your voice to play with images related to the book. Use actors or volunteers to act out a scene from your book. Share advice or tips, or even discuss an event you attended like a video blog.

Blogs

There are thousands of book blogs online. Research what genres each blog is interested in reviewing, what type of posts they are interested in sharing, and what their guidelines are for submitting requests. Cold submissions can work, but you will be more likely to have your book accepted if you’ve done your research and interacted with the blog to build a relationship. This isn’t always possible with every blog, but do make an effort to follow their guidelines and only submit to blog interested in your genre.

Local TV

Not every town has a local TV station (mine doesn’t) but many local stations look for local interest pieces to fill out their broadcasts. Check out your local TV stations website and look for a “Contact” page. Most have an email address or form for “News Tips” or “Story Ideas.” Send them a professional media kit containing formation about your book and/or event and why it might be of interest to their viewers.

Contacting the media sounds scary, but there are many media outlets that are eager for guests/stories. Be professional and polite and take a chance.

WPR Header ImageTo listen to the full podcast on Creating A Marketing Plan That’s Actually Doable, check out the Write. Publish. Repeat. Podcast Part 1 and Part 2.

Author:

DelSheree Gladden was one of those shy, quiet kids who spent more time reading than talking. Literally. She didn’t speak a single word for the first three months of preschool, but she had already taught herself to read. Her fascination with reading led to many hours spent in the library and bookstores, and eventually to writing. She wrote her first novel when she was sixteen years old, but spent ten years rewriting and perfecting it before having it published. Native to New Mexico, DelSheree and her husband spent several years in Colorado for college and work before moving back home to be near family again. Their two children love having their cousins close by. When not writing, you can find DelSheree reading, painting, sewing and trying not to get bitten by small children in her work as a dental hygienist. Find out more about DelSheree and her books here: https://delshereegladden.com/

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