Creating a Marketing Plan: Part 3

To get started on creating your marketing plan, check out Part 1 and Part 2 first. For specific release day ideas…keep reading!

Facebook Release Party

TGH FB PartyCreate an “Event” on FB, then add details of where/when, who’s participating, prizes, games, etc.

Invite Friends and Readers and encourage them to invite more people.

  • “Who invited you?” giveaway can be a great way to encourage more invites.

Invite other authors

  • Share the burden and fans: Invite authors to participate or “takeover” during the party with their own games/giveaways/etc.
  • More games and prizes means more fun.
  • Other authors bring in their fans to learn about your books and your fans learn about other authors as well.

Games

  • “Caption this!” – Find a funny or strange picture and ask for captions. All captions earn an entry and you can either pick the best as the winner or pick at random.
  • Book themed i.e. Bad Date Stories for my Date Shark series, or favorite myth for my Twin Souls series
  • “Like My Page,” “Signup for my newsletter,” “Follow me on…” are great ways to build followers and are an easy giveaway entry form
  • Costume Party (post pic of costume to enter giveway)
  • Task oriented games, i.e. go to my website and find all the pink letters and unscramble the word.

Prizes

  • Ebooks, signed books, bookmarks, postcards, swag, name a character, etc. Be creative and personalize as much as you can.

Teasers

  • Guests may have been invited by someone else and don’t know about your book. Interest them with teasers/excerpts in the form of images and/or quotes.

Time Limit

  • 2-3 hours is common. If you want to include more authors and cover more time zones, a longer All Day event can work well.
  • May want to leave games open 24 hours for international guests

Twitter Chat/Party

Tweet BirdCreate your own Hashtag #DelShereesReleaseParty

  • This is how people follow the discussion

Play Question and Picture based games

  • Replies enter them in giveaway

Retweet chain

  • RT enters giveaway. Use this to have a lot of people retweet information about your book.

Time Limit

  • 1-2 hours, close giveaways at the end so it easier to track entries.

For more information on contacting media, come back next week.

WPR Header ImageTo listen to the full podcast on Creating A Marketing Plan That’s Actually Doable, check out the Write. Publish. Repeat. Podcast Part 1 and Part 2.

2 thoughts on “Creating a Marketing Plan: Part 3

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