Creating a marketing plan that’s doable is tough.
Where do you start?
How much time per day/week are you willing to put into marketing? Be realistic. If you only have an hour per week, build your plan around that. A lot can be accomplished in a small amount of time.
If you have more time, keeping a list or schedule can help you use it more efficiently. Using whatever amount of time you have in the most effective way is important.
Set a firm budget for your marketing efforts and be realistic about what you can afford.
There are a lot of free marketing options, so don’t feel like you have to have a big budget. If you have a small budget, there are many author friendly marketing options that are as little as $5 and can have a good impact.
What can you do on your own and what do you need help with? No one can do everything on their own, so admit what your strengths and weaknesses are and go from there. Don’t be afraid to ask for advice or help when you need. Authors are great about helping each other.
Now let’s take the next step…
Who is your audience?
Who do you want to target in your marketing efforts? You need to be as specific as possible so you can narrow down your marketing pool. Targeted marketing is more effective than blanket tactics.
What avenues do you most want to pursue?
In-person, online, blogs/reviewers, social media, etc. What are you comfortable with and what types social interactions do you enjoy participating in?
If in-person events aren’t your style, focus on online marketing like Facebook parties, Twitter chats, etc. If you enjoy meeting readers face to face, school talks or bookstore book signings might be where you want to focus.
What is your goal?
Aside from hitting the NYT bestseller list 😉
Study your competition. What’s working for them? What’s not working? Look especially at creative ways other authors are marketing their books. Finding unique tactics will make your book stand out.