Publishing Primer: Publishers

What does it mean to have a publisher? Are you better off with one or without one?

DeathtoStock_Creative Community9What is a publisher?

This is a more difficult question to answer than you might think!

Later on, we’ll discuss the different types of publishers, but for now, let’s start with the basics:

A publisher is a person/company that issues books/journals/etc. for sale.

Prep your manuscript for publishing.

Other aspects depend on the particular publisher.

Dollar SignWhat are the advantages to having a publisher?

Cost
A reputable publisher should NEVER ask the author for money.
What costs are publishers fronting?
Editing: $500-600
Cover design: $100-600.
Formatting: $100-300

Time
Editing, formatting, design all take time away from writing
The author is free to pursue other interests like writing or marketing
Setting up a book for publishing also takes time

Expanded Distribution/Marketing Options
Publishers can get into places that authors often can’t
EX: book signings at chain stores, special programs, “in stock,” events, etc.
High volume production = better deals from printers or events

iStock_000023280434LargeHelp
Teamwork
More creditability (Sometimes)
Answers to questions

Marketing
Varies GREATLY
Smaller publishers = greater amount of marketing
Your success = their success
Larger publishers = bigger budgets and marketing departments
Some of the costs of marketing will be taken on by the publisher

Next time we’ll discuss some of the disadvantages of publishers.

If you’d like to learn more about the pros and cons of Agents, you can find part ONE here and part TWO here.

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