We are visual creatures…and so is Social Media!

People who know me know how much I struggle with marketing, but it’s a necessary part of being an author, so I’ve been learning more about it. One aspect I’ve come to realize is how import is the visual aspect of marketing is. Take the picture to the side. It grabs your attention more than the title alone, right? 

Now, I’m not talking about book covers. We all know how important having a professional, eye-catching book cover is. Let’s take that concept and apply it to our marketing efforts. 


Many of us are addicted to Pintrest. 70 Million of us, in fact. Pintrest is a digital scrapbook/pin board where you can store your favorite websites. It’s come to replace my bookmarks in my browser because it’s easier to organize and navigate. 
What to consider when marketing
Put pictures in your blog posts! If your blog post doesn’t have pictures, readers can’t pin it to their boards
Don’t use your book cover as your only graphic. Spice it up. You should be pinning your posts and book promotions onto your Pintrest boards as well. If it’s just your book cover over and over again, it’s tough to differentiate the links, and it’s boring. 
Vertical Images are best on Pintrest. The boards are arranged in vertical rows, so your pins will display better if there made to fit the layout. 


Twitter now allows you to post pictures along with your tweets. You can’t schedule a picture post, however, so make sure you’re popping in every once in a while to post your pictures, and not just relying on scheduled posts through TweetDeck or Hootesuite. 
What to consider when marketing
Twitter recently changed the homepage layout, making it more important that pictures posted post on Twitter are rectangular. They should be about a 2:4 ratio with the long side being the the horizontal side. 
Tweets with pictures get significantly more retweets and clickthroughs. I’ve seen a range of percentages reported from 3x to 10x. Either way, it pays to use pictures on Twitter. 


Posting pictures on Facebook is nothing new, but it is a newer feature that you can post pictures in comments. Use that to your advantage if someone asks for book suggestions, etc. 
What to consider when marketing
Remember, posts that include a picture get more “Likes,” “Shares,” and clickthroughs. Formatting pictures for Facebook is similar to Twitter. They should be rectangular in shape so the preview doesn’t get distorted. Readers may miss something important!
Now, if you’re like me and devote some time to posting promotional links for your books on Facebook groups meant for that purpose, don’t just post the link and let it show a preview of your book cover. If you let Facebook choose your preview, the models on your cover might get their heads chopped off, like what happens when I post a link for Date Shark. Control what readers see by creating an image to share that contains all the pertinent info for your promo in the right format. 


I don’t use Instagram…yet. I’m sure I’ll figure it out eventually. What I do know is that it only posts square images
What to consider when marketing
This one’s pretty simple. Make some square images that contain info about your book/promo. 

What if I’m not artistic?

For those authors who aren’t particularly artistic, and don’t have artistic friends or funds to have them created, have no fear! There are some great, easy to use sites like Canva.com and Picmonkey
Canva even has templates ready-made for all the different social media sites, which is pretty awesome! 
Picmonkey also has lots of stock photos you can incorporate into your designs. 
If you are artistic, but don’t want to shell out money for Photoshop, download a copy of GIMP. It’s free and can do pretty much whatever a graphic artist needs. 

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DelSheree Gladden was one of those shy, quiet kids who spent more time reading than talking. Literally. She didn't speak a single word for the first three months of preschool. Her fascination with reading led to many hours spent in the library and bookstores, and eventually to writing. She wrote her first novel when she was sixteen years old, but spent ten years rewriting it before having it published. Native to New Mexico, DelSheree and her family spent several years in Colorado for college and work before moving back home to be near family. When not writing novels, you can find DelSheree reading, painting, sewing, and working with other authors. DelSheree has several bestselling young adult series and has hit the USA Today Bestseller list twice as part of box sets. DelSheree also has contemporary romance, cozy mystery, and paranormal new adult series. Her writing is as varied as her reading interests.

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